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Browsing without Third-Party Cookies: What Do You See?

Publication ,  Conference
Lin, M; Lin, S; Wu, H; Wang, K; Yang, X
Published in: Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC
November 4, 2024

Third-party web cookies are often used for privacy-invasive behavior tracking. Partly due to privacy concerns, browser vendors have started to block all third-party cookies in recent years. To understand the effects of such third-party cookieless browsing, we crawled and measured the top 10,000 Tranco websites. We developed a framework to remove third-party cookies and analyze the differences between the appearance of web pages with and without these cookies. We find that disabling third-party cookies has no substantial effect on website appearance including layouts, text, and images. This validates the industry-wide shift towards cookieless browsing as a way to protect user privacy without compromising on the user experience.

Duke Scholars

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Published In

Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC

DOI

ISSN

2150-3761

Publication Date

November 4, 2024

Start / End Page

130 / 138
 

Citation

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Lin, M., Lin, S., Wu, H., Wang, K., & Yang, X. (2024). Browsing without Third-Party Cookies: What Do You See? In Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC (pp. 130–138). https://doi.org/10.1145/3646547.3689014
Lin, M., S. Lin, H. Wu, K. Wang, and X. Yang. “Browsing without Third-Party Cookies: What Do You See?” In Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC, 130–38, 2024. https://doi.org/10.1145/3646547.3689014.
Lin M, Lin S, Wu H, Wang K, Yang X. Browsing without Third-Party Cookies: What Do You See? In: Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC. 2024. p. 130–8.
Lin, M., et al. “Browsing without Third-Party Cookies: What Do You See?Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC, 2024, pp. 130–38. Scopus, doi:10.1145/3646547.3689014.
Lin M, Lin S, Wu H, Wang K, Yang X. Browsing without Third-Party Cookies: What Do You See? Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC. 2024. p. 130–138.

Published In

Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC

DOI

ISSN

2150-3761

Publication Date

November 4, 2024

Start / End Page

130 / 138