Lemmens, A., Roos, J. M. T., Gabel, S., Ascarza, E., Bruno, H., Gordon, B. R., … Netzer, O. (2025). Advancing Personalization: How to Experiment, Learn, & Optimize. Columbia Business School Research Paper, (4878819).

Lemmens, Aurelie, Jason M. T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Brett R. Gordon, Ayelet Israeli, Elea McDonnell Feit, Carl F. Mela, and Oded Netzer. “Advancing Personalization: How to Experiment, Learn, & Optimize.” Columbia Business School Research Paper, no. 4878819 (February 19, 2025).

Lemmens A, Roos JMT, Gabel S, Ascarza E, Bruno H, Gordon BR, et al. Advancing Personalization: How to Experiment, Learn, & Optimize. Columbia Business School Research Paper. 2025 Feb 19;(4878819).

Lemmens, Aurelie, et al. “Advancing Personalization: How to Experiment, Learn, & Optimize.” Columbia Business School Research Paper, no. 4878819, Feb. 2025.

Lemmens A, Roos JMT, Gabel S, Ascarza E, Bruno H, Gordon BR, Israeli A, Feit EM, Mela CF, Netzer O. Advancing Personalization: How to Experiment, Learn, & Optimize. Columbia Business School Research Paper. 2025 Feb 19;(4878819).