Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
Publication
, Journal Article
Amaldoss, W; He, C
Published in: Marketing Science
May 1, 2025
We present the conditions under which a prototypical product can be priced lower than a nonprototypical product when consumer valuations are moderately high.
Duke Scholars
Published In
Marketing Science
DOI
EISSN
1526-548X
ISSN
0732-2399
Publication Date
May 1, 2025
Volume
44
Issue
3
Start / End Page
728
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Amaldoss, W., & He, C. (2025). Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? Marketing Science, 44(3), 728. https://doi.org/10.1287/mksc.2024.1074
Amaldoss, W., and C. He. “Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?” Marketing Science 44, no. 3 (May 1, 2025): 728. https://doi.org/10.1287/mksc.2024.1074.
Amaldoss W, He C. Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? Marketing Science. 2025 May 1;44(3):728.
Amaldoss, W., and C. He. “Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?” Marketing Science, vol. 44, no. 3, May 2025, p. 728. Scopus, doi:10.1287/mksc.2024.1074.
Amaldoss W, He C. Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? Marketing Science. 2025 May 1;44(3):728.
Published In
Marketing Science
DOI
EISSN
1526-548X
ISSN
0732-2399
Publication Date
May 1, 2025
Volume
44
Issue
3
Start / End Page
728
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing