Oblander, E. S., Gupta, S., Mela, C. F., Winer, R. S., & Lehmann, D. R. (n.d.). The Past, Present, and Future of Customer Management (Accepted). SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3445241

Oblander, Elliot Shin, Sunil Gupta, Carl F. Mela, Russell S. Winer, and Donald R. Lehmann. “The Past, Present, and Future of Customer Management (Accepted).” SSRN Electronic Journal, n.d. https://doi.org/10.2139/ssrn.3445241.

Oblander ES, Gupta S, Mela CF, Winer RS, Lehmann DR. The Past, Present, and Future of Customer Management (Accepted). SSRN Electronic Journal.

Oblander, Elliot Shin, et al. “The Past, Present, and Future of Customer Management (Accepted).” SSRN Electronic Journal, Elsevier BV. Crossref, doi:10.2139/ssrn.3445241.

Oblander ES, Gupta S, Mela CF, Winer RS, Lehmann DR. The Past, Present, and Future of Customer Management (Accepted). SSRN Electronic Journal. Elsevier BV;