International Encyclopedia of Communication Research Methods
Audience Ratings, Media Industries
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Napoli, PM; Bjur, J
January 1, 2017
Audience ratings are a central component of the operation of media industries. This entry describes both the industrial and methodological dimensions of audience ratings, providing an overview of the history and evolution of audience ratings, as well as considering the contemporary challenges confronting audience measurement and the means by which the audience ratings industry is attempting to address these challenges.
Duke Scholars
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Napoli, P. M., & Bjur, J. (2017). Audience Ratings, Media Industries. In International Encyclopedia of Communication Research Methods (pp. 1–19). https://doi.org/10.1002/9781118901731.iecrm0010
Napoli, P. M., and J. Bjur. “Audience Ratings, Media Industries.” In International Encyclopedia of Communication Research Methods, 1–19, 2017. https://doi.org/10.1002/9781118901731.iecrm0010.
Napoli PM, Bjur J. Audience Ratings, Media Industries. In: International Encyclopedia of Communication Research Methods. 2017. p. 1–19.
Napoli, P. M., and J. Bjur. “Audience Ratings, Media Industries.” International Encyclopedia of Communication Research Methods, 2017, pp. 1–19. Scopus, doi:10.1002/9781118901731.iecrm0010.
Napoli PM, Bjur J. Audience Ratings, Media Industries. International Encyclopedia of Communication Research Methods. 2017. p. 1–19.