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Neural mechanisms of context effects on face recognition: automatic binding and context shift decrements.

Publication ,  Journal Article
Hayes, SM; Baena, E; Truong, T-K; Cabeza, R
Published in: J Cogn Neurosci
November 2010

Although people do not normally try to remember associations between faces and physical contexts, these associations are established automatically, as indicated by the difficulty of recognizing familiar faces in different contexts ("butcher-on-the-bus" phenomenon). The present fMRI study investigated the automatic binding of faces and scenes. In the face-face (F-F) condition, faces were presented alone during both encoding and retrieval, whereas in the face/scene-face (FS-F) condition, they were presented overlaid on scenes during encoding but alone during retrieval (context change). Although participants were instructed to focus only on the faces during both encoding and retrieval, recognition performance was worse in the FS-F than in the F-F condition ("context shift decrement" [CSD]), confirming automatic face-scene binding during encoding. This binding was mediated by the hippocampus as indicated by greater subsequent memory effects (remembered > forgotten) in this region for the FS-F than the F-F condition. Scene memory was mediated by right parahippocampal cortex, which was reactivated during successful retrieval when the faces were associated with a scene during encoding (FS-F condition). Analyses using the CSD as a regressor yielded a clear hemispheric asymmetry in medial temporal lobe activity during encoding: Left hippocampal and parahippocampal activity was associated with a smaller CSD, indicating more flexible memory representations immune to context changes, whereas right hippocampal/rhinal activity was associated with a larger CSD, indicating less flexible representations sensitive to context change. Taken together, the results clarify the neural mechanisms of context effects on face recognition.

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Published In

J Cogn Neurosci

DOI

EISSN

1530-8898

Publication Date

November 2010

Volume

22

Issue

11

Start / End Page

2541 / 2554

Location

United States

Related Subject Headings

  • Young Adult
  • Statistics as Topic
  • Recognition, Psychology
  • Reaction Time
  • Photic Stimulation
  • Pattern Recognition, Visual
  • Oxygen
  • Mental Recall
  • Male
  • Magnetic Resonance Imaging
 

Citation

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Hayes, S. M., Baena, E., Truong, T.-K., & Cabeza, R. (2010). Neural mechanisms of context effects on face recognition: automatic binding and context shift decrements. J Cogn Neurosci, 22(11), 2541–2554. https://doi.org/10.1162/jocn.2009.21379
Hayes, Scott M., Elsa Baena, Trong-Kha Truong, and Roberto Cabeza. “Neural mechanisms of context effects on face recognition: automatic binding and context shift decrements.J Cogn Neurosci 22, no. 11 (November 2010): 2541–54. https://doi.org/10.1162/jocn.2009.21379.
Hayes SM, Baena E, Truong T-K, Cabeza R. Neural mechanisms of context effects on face recognition: automatic binding and context shift decrements. J Cogn Neurosci. 2010 Nov;22(11):2541–54.
Hayes, Scott M., et al. “Neural mechanisms of context effects on face recognition: automatic binding and context shift decrements.J Cogn Neurosci, vol. 22, no. 11, Nov. 2010, pp. 2541–54. Pubmed, doi:10.1162/jocn.2009.21379.
Hayes SM, Baena E, Truong T-K, Cabeza R. Neural mechanisms of context effects on face recognition: automatic binding and context shift decrements. J Cogn Neurosci. 2010 Nov;22(11):2541–2554.
Journal cover image

Published In

J Cogn Neurosci

DOI

EISSN

1530-8898

Publication Date

November 2010

Volume

22

Issue

11

Start / End Page

2541 / 2554

Location

United States

Related Subject Headings

  • Young Adult
  • Statistics as Topic
  • Recognition, Psychology
  • Reaction Time
  • Photic Stimulation
  • Pattern Recognition, Visual
  • Oxygen
  • Mental Recall
  • Male
  • Magnetic Resonance Imaging