A comment on metacognitive experiences and consumer choice
Publication
, Journal Article
Huber, J
Published in: Journal of Consumer Psychology
January 1, 2004
This commentary discusses the role that naive theories play in consumer judgment. It emphasizes deviation from expectations as a driver of metacognitive activity and discusses challenges involved in transposing Schwarz's (2004) elegant framework to the domain of consumer choice. The author concludes that the value of the metacognitive framework is limited when applied to choices, especially those for which subjective experience effects are driven by affect or emotions.
Duke Scholars
Published In
Journal of Consumer Psychology
DOI
ISSN
1057-7408
Publication Date
January 1, 2004
Volume
14
Issue
4
Start / End Page
356 / 359
Related Subject Headings
- Marketing
- 5205 Social and personality psychology
- 5201 Applied and developmental psychology
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Huber, J. (2004). A comment on metacognitive experiences and consumer choice. Journal of Consumer Psychology, 14(4), 356–359. https://doi.org/10.1207/s15327663jcp1404_4
Huber, J. “A comment on metacognitive experiences and consumer choice.” Journal of Consumer Psychology 14, no. 4 (January 1, 2004): 356–59. https://doi.org/10.1207/s15327663jcp1404_4.
Huber J. A comment on metacognitive experiences and consumer choice. Journal of Consumer Psychology. 2004 Jan 1;14(4):356–9.
Huber, J. “A comment on metacognitive experiences and consumer choice.” Journal of Consumer Psychology, vol. 14, no. 4, Jan. 2004, pp. 356–59. Scopus, doi:10.1207/s15327663jcp1404_4.
Huber J. A comment on metacognitive experiences and consumer choice. Journal of Consumer Psychology. 2004 Jan 1;14(4):356–359.
Published In
Journal of Consumer Psychology
DOI
ISSN
1057-7408
Publication Date
January 1, 2004
Volume
14
Issue
4
Start / End Page
356 / 359
Related Subject Headings
- Marketing
- 5205 Social and personality psychology
- 5201 Applied and developmental psychology
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing