Choice Models and Customer Relationship Management
Publication
, Journal Article
Kamakura, W; Mela, CF; Ansari, A; Bodapati, A; Fader, P; Iyengar, R; Naik, P; Neslin, S; Sun, B; Verhoef, PC; Wedel, M; Wilcox, R
Published in: Marketing Letters
December 2005
Duke Scholars
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Published In
Marketing Letters
DOI
EISSN
1573-059X
ISSN
0923-0645
Publication Date
December 2005
Volume
16
Issue
3-4
Start / End Page
279 / 291
Publisher
Springer Science and Business Media LLC
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., … Wilcox, R. (2005). Choice Models and Customer Relationship Management. Marketing Letters, 16(3–4), 279–291. https://doi.org/10.1007/s11002-005-5892-2
Kamakura, Wagner, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, et al. “Choice Models and Customer Relationship Management.” Marketing Letters 16, no. 3–4 (December 2005): 279–91. https://doi.org/10.1007/s11002-005-5892-2.
Kamakura W, Mela CF, Ansari A, Bodapati A, Fader P, Iyengar R, et al. Choice Models and Customer Relationship Management. Marketing Letters. 2005 Dec;16(3–4):279–91.
Kamakura, Wagner, et al. “Choice Models and Customer Relationship Management.” Marketing Letters, vol. 16, no. 3–4, Springer Science and Business Media LLC, Dec. 2005, pp. 279–91. Crossref, doi:10.1007/s11002-005-5892-2.
Kamakura W, Mela CF, Ansari A, Bodapati A, Fader P, Iyengar R, Naik P, Neslin S, Sun B, Verhoef PC, Wedel M, Wilcox R. Choice Models and Customer Relationship Management. Marketing Letters. Springer Science and Business Media LLC; 2005 Dec;16(3–4):279–291.
Published In
Marketing Letters
DOI
EISSN
1573-059X
ISSN
0923-0645
Publication Date
December 2005
Volume
16
Issue
3-4
Start / End Page
279 / 291
Publisher
Springer Science and Business Media LLC
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing