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Determining Consumers' Discount Rates with Field Studies

Publication ,  Journal Article
Yao, S; Mela, CF; Chiang, J; Chen, Y
Published in: JOURNAL OF MARKETING RESEARCH
December 1, 2012
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business
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Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmr.11.0009

ISSN

0022-2437

Publication Date

December 1, 2012

Volume

49

Issue

6

Start / End Page

822 / 841

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
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Yao, S., Mela, C. F., Chiang, J., & Chen, Y. (2012). Determining Consumers' Discount Rates with Field Studies. JOURNAL OF MARKETING RESEARCH, 49(6), 822–841. https://doi.org/10.1509/jmr.11.0009
Yao, Song, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen. “Determining Consumers' Discount Rates with Field Studies.” JOURNAL OF MARKETING RESEARCH 49, no. 6 (December 1, 2012): 822–41. https://doi.org/10.1509/jmr.11.0009.
Yao S, Mela CF, Chiang J, Chen Y. Determining Consumers' Discount Rates with Field Studies. JOURNAL OF MARKETING RESEARCH. 2012 Dec 1;49(6):822–41.
Yao, Song, et al. “Determining Consumers' Discount Rates with Field Studies.” JOURNAL OF MARKETING RESEARCH, vol. 49, no. 6, AMER MARKETING ASSOC, Dec. 2012, pp. 822–41. Wos, doi:10.1509/jmr.11.0009.
Yao S, Mela CF, Chiang J, Chen Y. Determining Consumers' Discount Rates with Field Studies. JOURNAL OF MARKETING RESEARCH. AMER MARKETING ASSOC; 2012 Dec 1;49(6):822–841.

Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmr.11.0009

ISSN

0022-2437

Publication Date

December 1, 2012

Volume

49

Issue

6

Start / End Page

822 / 841

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing