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Data Selection and Procurement

Publication ,  Journal Article
Mela, CF
Published in: MARKETING SCIENCE
November 1, 2011
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business
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Published In

MARKETING SCIENCE

DOI

10.1287/mksc.1110.0650

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2011

Volume

30

Issue

6

Start / End Page

965 / 976

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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Chicago
ICMJE
MLA
NLM
Mela, C. F. (2011). Data Selection and Procurement. MARKETING SCIENCE, 30(6), 965–976. https://doi.org/10.1287/mksc.1110.0650
Mela, Carl F. “Data Selection and Procurement.” MARKETING SCIENCE 30, no. 6 (November 1, 2011): 965–76. https://doi.org/10.1287/mksc.1110.0650.
Mela CF. Data Selection and Procurement. MARKETING SCIENCE. 2011 Nov 1;30(6):965–76.
Mela, Carl F. “Data Selection and Procurement.” MARKETING SCIENCE, vol. 30, no. 6, INFORMS, Nov. 2011, pp. 965–76. Wos, doi:10.1287/mksc.1110.0650.
Mela CF. Data Selection and Procurement. MARKETING SCIENCE. INFORMS; 2011 Nov 1;30(6):965–976.

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.1110.0650

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2011

Volume

30

Issue

6

Start / End Page

965 / 976

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing