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A Dynamic Model of Sponsored Search Advertising

Publication ,  Journal Article
Yao, S; Mela, CF
Published in: MARKETING SCIENCE
May 1, 2011
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business
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Published In

MARKETING SCIENCE

DOI

10.1287/mksc.1100.0626

EISSN

1526-548X

ISSN

0732-2399

Publication Date

May 1, 2011

Volume

30

Issue

3

Start / End Page

447 / 468

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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Chicago
ICMJE
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Yao, S., & Mela, C. F. (2011). A Dynamic Model of Sponsored Search Advertising. MARKETING SCIENCE, 30(3), 447–468. https://doi.org/10.1287/mksc.1100.0626
Yao, Song, and Carl F. Mela. “A Dynamic Model of Sponsored Search Advertising.” MARKETING SCIENCE 30, no. 3 (May 1, 2011): 447–68. https://doi.org/10.1287/mksc.1100.0626.
Yao S, Mela CF. A Dynamic Model of Sponsored Search Advertising. MARKETING SCIENCE. 2011 May 1;30(3):447–68.
Yao, Song, and Carl F. Mela. “A Dynamic Model of Sponsored Search Advertising.” MARKETING SCIENCE, vol. 30, no. 3, INFORMS, May 2011, pp. 447–68. Wos, doi:10.1287/mksc.1100.0626.
Yao S, Mela CF. A Dynamic Model of Sponsored Search Advertising. MARKETING SCIENCE. INFORMS; 2011 May 1;30(3):447–468.

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.1100.0626

EISSN

1526-548X

ISSN

0732-2399

Publication Date

May 1, 2011

Volume

30

Issue

3

Start / End Page

447 / 468

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing