Scholars@Duke

Do Digital Video Recorders Influence Sales?

Publication ,  Journal Article
Bronnenberg, BJ; Dube, J-P; Mela, CF
Published in: JOURNAL OF MARKETING RESEARCH
December 1, 2010
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business
Altmetric Attention Stats
Dimensions Citation Stats

Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmkr.47.6.998

ISSN

0022-2437

Publication Date

December 1, 2010

Volume

47

Issue

6

Start / End Page

998 / 1010

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Bronnenberg, B. J., Dube, J.-P., & Mela, C. F. (2010). Do Digital Video Recorders Influence Sales? JOURNAL OF MARKETING RESEARCH, 47(6), 998–1010. https://doi.org/10.1509/jmkr.47.6.998
Bronnenberg, Bart J., Jean-Pierre Dube, and Carl F. Mela. “Do Digital Video Recorders Influence Sales?” JOURNAL OF MARKETING RESEARCH 47, no. 6 (December 1, 2010): 998–1010. https://doi.org/10.1509/jmkr.47.6.998.
Bronnenberg BJ, Dube J-P, Mela CF. Do Digital Video Recorders Influence Sales? JOURNAL OF MARKETING RESEARCH. 2010 Dec 1;47(6):998–1010.
Bronnenberg, Bart J., et al. “Do Digital Video Recorders Influence Sales?” JOURNAL OF MARKETING RESEARCH, vol. 47, no. 6, AMER MARKETING ASSOC, Dec. 2010, pp. 998–1010. Wos, doi:10.1509/jmkr.47.6.998.
Bronnenberg BJ, Dube J-P, Mela CF. Do Digital Video Recorders Influence Sales? JOURNAL OF MARKETING RESEARCH. AMER MARKETING ASSOC; 2010 Dec 1;47(6):998–1010.

Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmkr.47.6.998

ISSN

0022-2437

Publication Date

December 1, 2010

Volume

47

Issue

6

Start / End Page

998 / 1010

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing