Scholars@Duke

Building Brands

Publication ,  Journal Article
Ataman, MB; Mela, CF; van Heerde, HJ
Published in: MARKETING SCIENCE
November 1, 2008
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business
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Published In

MARKETING SCIENCE

DOI

10.1287/mksc.1080.0358

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2008

Volume

27

Issue

6

Start / End Page

1036 / 1054

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Ataman, M. B., Mela, C. F., & van Heerde, H. J. (2008). Building Brands. MARKETING SCIENCE, 27(6), 1036–1054. https://doi.org/10.1287/mksc.1080.0358
Ataman, M Berk, Carl F. Mela, and Harald J. van Heerde. “Building Brands.” MARKETING SCIENCE 27, no. 6 (November 1, 2008): 1036–54. https://doi.org/10.1287/mksc.1080.0358.
Ataman MB, Mela CF, van Heerde HJ. Building Brands. MARKETING SCIENCE. 2008 Nov 1;27(6):1036–54.
Ataman, M. Berk, et al. “Building Brands.” MARKETING SCIENCE, vol. 27, no. 6, INFORMS, Nov. 2008, pp. 1036–54. Wos, doi:10.1287/mksc.1080.0358.
Ataman MB, Mela CF, van Heerde HJ. Building Brands. MARKETING SCIENCE. INFORMS; 2008 Nov 1;27(6):1036–1054.

Published In

MARKETING SCIENCE

DOI

10.1287/mksc.1080.0358

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2008

Volume

27

Issue

6

Start / End Page

1036 / 1054

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing