Bronnenberg, B. J., Dube, J. P., Mela, C. F., Albuquerque, P., Erdem, T., Gordon, B., … Sun, B. (2008). Measuring long-run marketing effects and their implications for long-run marketing decisions. MARKETING LETTERS, 19(3–4), 367–382. https://doi.org/10.1007/s11002-008-9055-0

Bronnenberg, Bart J., Jean Pierre Dube, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, and Baohong Sun. “Measuring long-run marketing effects and their implications for long-run marketing decisions.” MARKETING LETTERS 19, no. 3–4 (December 1, 2008): 367–82. https://doi.org/10.1007/s11002-008-9055-0.

Bronnenberg BJ, Dube JP, Mela CF, Albuquerque P, Erdem T, Gordon B, et al. Measuring long-run marketing effects and their implications for long-run marketing decisions. MARKETING LETTERS. 2008 Dec 1;19(3–4):367–82.

Bronnenberg, Bart J., et al. “Measuring long-run marketing effects and their implications for long-run marketing decisions.” MARKETING LETTERS, vol. 19, no. 3–4, SPRINGER, Dec. 2008, pp. 367–82. Wos, doi:10.1007/s11002-008-9055-0.

Bronnenberg BJ, Dube JP, Mela CF, Albuquerque P, Erdem T, Gordon B, Hanssens D, Hitsch G, Hong H, Sun B. Measuring long-run marketing effects and their implications for long-run marketing decisions. MARKETING LETTERS. SPRINGER; 2008 Dec 1;19(3–4):367–382.