Database Paper - The IRI Marketing Data Set.
Publication
, Journal Article
Bronnenberg, BJ; Kruger, MW; Mela, CF
Published in: Mark. Sci.
2008
Duke Scholars
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Published In
Mark. Sci.
DOI
Publication Date
2008
Volume
27
Start / End Page
745 / 748
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
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MLA
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Bronnenberg, B. J., Kruger, M. W., & Mela, C. F. (2008). Database Paper - The IRI Marketing Data Set. Mark. Sci., 27, 745–748. https://doi.org/10.1287/mksc.1080.0450
Bronnenberg, Bart J., Michael W. Kruger, and Carl F. Mela. “Database Paper - The IRI Marketing Data Set.” Mark. Sci. 27 (2008): 745–48. https://doi.org/10.1287/mksc.1080.0450.
Bronnenberg BJ, Kruger MW, Mela CF. Database Paper - The IRI Marketing Data Set. Mark Sci. 2008;27:745–8.
Bronnenberg, Bart J., et al. “Database Paper - The IRI Marketing Data Set.” Mark. Sci., vol. 27, 2008, pp. 745–48. Dblp, doi:10.1287/mksc.1080.0450.
Bronnenberg BJ, Kruger MW, Mela CF. Database Paper - The IRI Marketing Data Set. Mark Sci. 2008;27:745–748.
Published In
Mark. Sci.
DOI
Publication Date
2008
Volume
27
Start / End Page
745 / 748
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing