If brands are buiilt over years, why are they managed over quarters
Publication
, Journal Article
Lodish, LM; Mela, CF
Published in: HARVARD BUSINESS REVIEW
July 1, 2007
Duke Scholars
Published In
HARVARD BUSINESS REVIEW
ISSN
0017-8012
Publication Date
July 1, 2007
Volume
85
Issue
7-8
Start / End Page
104 / +
Publisher
HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION
Related Subject Headings
- United States
- Product Line Management
- Persuasive Communication
- Marketing
- Interprofessional Relations
- Humans
- Employment
- Consumer Behavior
- Advertising
- 3507 Strategy, management and organisational behaviour
Citation
APA
Chicago
ICMJE
MLA
NLM
Lodish, L. M., & Mela, C. F. (2007). If brands are buiilt over years, why are they managed over quarters. HARVARD BUSINESS REVIEW, 85(7–8), 104-+.
Lodish, Leonard M., and Carl F. Mela. “If brands are buiilt over years, why are they managed over quarters.” HARVARD BUSINESS REVIEW 85, no. 7–8 (July 1, 2007): 104-+.
Lodish LM, Mela CF. If brands are buiilt over years, why are they managed over quarters. HARVARD BUSINESS REVIEW. 2007 Jul 1;85(7–8):104-+.
Lodish, Leonard M., and Carl F. Mela. “If brands are buiilt over years, why are they managed over quarters.” HARVARD BUSINESS REVIEW, vol. 85, no. 7–8, HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION, July 2007, pp. 104-+.
Lodish LM, Mela CF. If brands are buiilt over years, why are they managed over quarters. HARVARD BUSINESS REVIEW. HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION; 2007 Jul 1;85(7–8):104-+.
Published In
HARVARD BUSINESS REVIEW
ISSN
0017-8012
Publication Date
July 1, 2007
Volume
85
Issue
7-8
Start / End Page
104 / +
Publisher
HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION
Related Subject Headings
- United States
- Product Line Management
- Persuasive Communication
- Marketing
- Interprofessional Relations
- Humans
- Employment
- Consumer Behavior
- Advertising
- 3507 Strategy, management and organisational behaviour