The Effect of Discount Frequency and Depth on Consumer Price Judgments
Publication
, Journal Article
Alba, JW; Mela, CF; Shimp, TA; Urbany, JE
Published in: Journal of Consumer Research
September 1999
Duke Scholars
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Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
September 1999
Volume
26
Issue
2
Start / End Page
99 / 114
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
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MLA
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Alba, J. W., Mela, C. F., Shimp, T. A., & Urbany, J. E. (1999). The Effect of Discount Frequency and Depth on Consumer Price Judgments. Journal of Consumer Research, 26(2), 99–114. https://doi.org/10.1086/209553
Alba, Joseph W., Carl F. Mela, Terence A. Shimp, and Joel E. Urbany. “The Effect of Discount Frequency and Depth on Consumer Price Judgments.” Journal of Consumer Research 26, no. 2 (September 1999): 99–114. https://doi.org/10.1086/209553.
Alba JW, Mela CF, Shimp TA, Urbany JE. The Effect of Discount Frequency and Depth on Consumer Price Judgments. Journal of Consumer Research. 1999 Sep;26(2):99–114.
Alba, Joseph W., et al. “The Effect of Discount Frequency and Depth on Consumer Price Judgments.” Journal of Consumer Research, vol. 26, no. 2, Oxford University Press (OUP), Sept. 1999, pp. 99–114. Crossref, doi:10.1086/209553.
Alba JW, Mela CF, Shimp TA, Urbany JE. The Effect of Discount Frequency and Depth on Consumer Price Judgments. Journal of Consumer Research. Oxford University Press (OUP); 1999 Sep;26(2):99–114.
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
September 1999
Volume
26
Issue
2
Start / End Page
99 / 114
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing