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Conducting physician mail surveys on a limited budget. A randomized trial comparing $2 bill versus $5 bill incentives.

Publication ,  Journal Article
Asch, DA; Christakis, NA; Ubel, PA
Published in: Medical care
January 1998

The effects of incentive size on physicians' response rates to a mail survey were determined.One thousand US primary care physicians were assigned randomly to receive a survey with either a $5 bill or a $2 bill as an incentive. For each of the two incentive groups, the overall response rate for three mailing waves, the total cost, and the total cost per usable response were measured.The response rate among those receiving the $5 bill (61%) was 32% higher than the response rate among those receiving the $2 bill (46%); overall costs were slightly higher in the $5 group, but the cost per response for each group was similar ($15.46 versus $14.93). For the same cost, a higher response rate could have been achieved in the $2 group if costs saved from foregoing the third mailing were instead used to increase the incentive for a portion of the subjects.A $5 bill incentive yielded a higher response rate among the physicians in this study than did a $2 bill incentive. Moreover, the powerful effect of the incentive size, combined with the consequent decline in the costs of subsequent mailing waves, suggests that resources in a fixed survey budget are allocated more efficiently to increasing the initial incentive rather than to providing a third wave to nonresponders.

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Published In

Medical care

DOI

EISSN

1537-1948

ISSN

0025-7079

Publication Date

January 1998

Volume

36

Issue

1

Start / End Page

95 / 99

Related Subject Headings

  • United States
  • Surveys and Questionnaires
  • Physicians, Family
  • Motivation
  • Humans
  • Health Policy & Services
  • Health Knowledge, Attitudes, Practice
  • Health Care Surveys
  • Cost-Benefit Analysis
  • Budgets
 

Citation

APA
Chicago
ICMJE
MLA
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Asch, D. A., Christakis, N. A., & Ubel, P. A. (1998). Conducting physician mail surveys on a limited budget. A randomized trial comparing $2 bill versus $5 bill incentives. Medical Care, 36(1), 95–99. https://doi.org/10.1097/00005650-199801000-00011
Asch, D. A., N. A. Christakis, and P. A. Ubel. “Conducting physician mail surveys on a limited budget. A randomized trial comparing $2 bill versus $5 bill incentives.Medical Care 36, no. 1 (January 1998): 95–99. https://doi.org/10.1097/00005650-199801000-00011.
Asch, D. A., et al. “Conducting physician mail surveys on a limited budget. A randomized trial comparing $2 bill versus $5 bill incentives.Medical Care, vol. 36, no. 1, Jan. 1998, pp. 95–99. Epmc, doi:10.1097/00005650-199801000-00011.

Published In

Medical care

DOI

EISSN

1537-1948

ISSN

0025-7079

Publication Date

January 1998

Volume

36

Issue

1

Start / End Page

95 / 99

Related Subject Headings

  • United States
  • Surveys and Questionnaires
  • Physicians, Family
  • Motivation
  • Humans
  • Health Policy & Services
  • Health Knowledge, Attitudes, Practice
  • Health Care Surveys
  • Cost-Benefit Analysis
  • Budgets