Challenges in enabling social application at scale clouddb'12 invited-keynote talk
Internet users spend billions of minutes per month on so- cial networking sites like Facebook, LinkedIn and Twitter. Not only do they create tons of data everyday in the form of posts, tweets and photos, the connections between users have given rise to new applications for social discovery and engagement. In this talk I will highlight the novel data man- agement and privacy challenges in three such applications: (i) Feed Following, or the problem of delivering highly per- sonalized feeds based on content generated by one's friends, (ii) Social Coordination, or the problem of jointly planning and coordinating on a task, and (iii) Social Recommenda- tions, or recommending objects and people based on one's social connections. Copyright 2012 ACM.
