Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students
Publication
, Conference
Weber, JA; Mela, CF
Published in: 1995 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS
January 1, 1995
Duke Scholars
Published In
1995 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS
ISSN
1054-0806
ISBN
0-87757-255-0
Publication Date
January 1, 1995
Volume
6
Start / End Page
34 / 45
Location
LA JOLLA, CA
Publisher
AMER MARKETING ASSOC
Conference Name
1995 AMA Winter Educators Conference - Marketing Theory and Applications
Citation
APA
Chicago
ICMJE
MLA
NLM
Weber, J. A., & Mela, C. F. (1995). Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students. In D. W. Stewart & N. J. Vilcassim (Eds.), 1995 AMA WINTER EDUCATORS’ CONFERENCE - MARKETING THEORY AND APPLICATIONS (Vol. 6, pp. 34–45). LA JOLLA, CA: AMER MARKETING ASSOC.
Weber, J. A., and C. F. Mela. “Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students.” In 1995 AMA WINTER EDUCATORS’ CONFERENCE - MARKETING THEORY AND APPLICATIONS, edited by D. W. Stewart and N. J. Vilcassim, 6:34–45. AMER MARKETING ASSOC, 1995.
Weber JA, Mela CF. Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students. In: Stewart DW, Vilcassim NJ, editors. 1995 AMA WINTER EDUCATORS’ CONFERENCE - MARKETING THEORY AND APPLICATIONS. AMER MARKETING ASSOC; 1995. p. 34–45.
Weber, J. A., and C. F. Mela. “Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students.” 1995 AMA WINTER EDUCATORS’ CONFERENCE - MARKETING THEORY AND APPLICATIONS, edited by D. W. Stewart and N. J. Vilcassim, vol. 6, AMER MARKETING ASSOC, 1995, pp. 34–45.
Weber JA, Mela CF. Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students. In: Stewart DW, Vilcassim NJ, editors. 1995 AMA WINTER EDUCATORS’ CONFERENCE - MARKETING THEORY AND APPLICATIONS. AMER MARKETING ASSOC; 1995. p. 34–45.
Published In
1995 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS
ISSN
1054-0806
ISBN
0-87757-255-0
Publication Date
January 1, 1995
Volume
6
Start / End Page
34 / 45
Location
LA JOLLA, CA
Publisher
AMER MARKETING ASSOC
Conference Name
1995 AMA Winter Educators Conference - Marketing Theory and Applications