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Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor
Fuqua School of Business
Box 90120, 134 Towerview Drive, Durham, NC 27708-0120
Room A304, Magat Academic Center, Durham, NC 27708

Overview


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.

Current Appointments & Affiliations


Roy J. Bostock Marketing Distinguished Professor · 2011 - Present Fuqua School of Business
Professor of Business Administration · 2008 - Present Fuqua School of Business
Professor in the Department of Psychology & Neuroscience · 2008 - Present Psychology & Neuroscience, Trinity College of Arts & Sciences
Faculty Network Member of the Duke Institute for Brain Sciences · 2011 - Present Duke Institute for Brain Sciences, University Institutes and Centers

In the News


Published February 6, 2025
Money Can’t Buy Love, But a Little Goes a Long Way
Published November 4, 2015
Here’s the simple strategy extroverts use to win people over
Published October 3, 2014
Tanya Chartrand comments: Why our brains aren't built for democracy

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Recent Publications


Money can buy me love: Gifts are a more effective form of acute social support than conversations

Journal Article Journal of Consumer Psychology · July 1, 2025 If you are having a hard day, what can someone else do to help you feel better? Maybe they could verbally comfort you or maybe they could give you a small gift. In seven studies, including an in-person real gifting study, we find that receiving a small mat ... Full text Cite

When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses.

Journal Article Psychological science · August 2024 Understanding how initiatives to support Black-owned businesses are received, and why, has important social and economic implications. To address this, we designed three experiments to investigate the role of antiegalitarian versus egalitarian ideologies a ... Full text Cite

The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy

Chapter · January 1, 2024 Previous research on the so-called Chameleon effect and other studies on more general mimicry indicate that mimicking another person’s gestures, mannerisms, and speech (whether intentionally or not) leads to several profound social consequences without awa ... Full text Cite
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Recent Grants


Conscious and Non-conscious Goal Pursuit

ResearchPrincipal Investigator · Awarded by National Institutes of Health · 2003 - 2005

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Education, Training & Certifications


New York University · 1999 Ph.D.