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Automatic Imitation

The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy

Publication ,  Chapter
Kulesza, W; Chartrand, T
January 1, 2024

Previous research on the so-called Chameleon effect and other studies on more general mimicry indicate that mimicking another person’s gestures, mannerisms, and speech (whether intentionally or not) leads to several profound social consequences without awareness that mimicry took place (Chartrand and Bargh, J Personality Soc Psychol 76:893–910, 1999). This chapter reviews research on mimicry as a nonconsciously employed mechanism by focusing on the consequences of mimicry. Thereby, we will review positive as well as negative consequences that take place within and beyond the mimicry dyad.

Duke Scholars

DOI

Publication Date

January 1, 2024

Start / End Page

261 / 273
 

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Kulesza, W., & Chartrand, T. (2024). The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy. In Automatic Imitation (pp. 261–273). https://doi.org/10.1007/978-3-031-62634-0_13
Kulesza, W., and T. Chartrand. “The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy.” In Automatic Imitation, 261–73, 2024. https://doi.org/10.1007/978-3-031-62634-0_13.
Kulesza W, Chartrand T. The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy. In: Automatic Imitation. 2024. p. 261–73.
Kulesza, W., and T. Chartrand. “The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy.” Automatic Imitation, 2024, pp. 261–73. Scopus, doi:10.1007/978-3-031-62634-0_13.
Kulesza W, Chartrand T. The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy. Automatic Imitation. 2024. p. 261–273.

DOI

Publication Date

January 1, 2024

Start / End Page

261 / 273