Identity economics and the brain: uncovering the mechanisms of social conflict.

Journal Article (Review;Journal Article)

Social contexts can have dramatic effects on decisions. When individuals recognize each other as coming from the same social group, they can coordinate their actions towards a common goal. Conversely, information about group differences can lead to conflicts both economic and physical. Understanding how social information shapes decision processes is now a core goal both of behavioural economics and neuroeconomics. Here, we describe the foundations for research that combines the theoretical framework from identity economics with the experimental methods of neuroscience. Research at this intersection would fill important gaps in the literature not addressed by current approaches in either of these disciplines, nor within social neuroscience, psychology or other fields. We set forth a simple taxonomy of social contexts based on the information content they provide. And, we highlight the key questions that would be addressed by a new 'identity neuroeconomics'. Such research could serve as an important and novel link between the social and natural sciences.

Full Text

Duke Authors

Cited Authors

  • Huettel, SA; Kranton, RE

Published Date

  • March 2012

Published In

Volume / Issue

  • 367 / 1589

Start / End Page

  • 680 - 691

PubMed ID

  • 22271784

Pubmed Central ID

  • PMC3260842

Electronic International Standard Serial Number (EISSN)

  • 1471-2970

International Standard Serial Number (ISSN)

  • 0962-8436

Digital Object Identifier (DOI)

  • 10.1098/rstb.2011.0264


  • eng