Television campaigns and adolescent marijuana use: tests of sensation seeking targeting.

Published

Journal Article

OBJECTIVES:This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. METHODS:The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. RESULTS:All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P < .002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident. CONCLUSIONS:Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population.

Full Text

Duke Authors

Cited Authors

  • Palmgreen, P; Donohew, L; Lorch, EP; Hoyle, RH; Stephenson, MT

Published Date

  • February 2001

Published In

Volume / Issue

  • 91 / 2

Start / End Page

  • 292 - 296

PubMed ID

  • 11211642

Pubmed Central ID

  • 11211642

Electronic International Standard Serial Number (EISSN)

  • 1541-0048

International Standard Serial Number (ISSN)

  • 0090-0036

Digital Object Identifier (DOI)

  • 10.2105/ajph.91.2.292

Language

  • eng