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Television campaigns and adolescent marijuana use: tests of sensation seeking targeting.

Publication ,  Journal Article
Palmgreen, P; Donohew, L; Lorch, EP; Hoyle, RH; Stephenson, MT
Published in: American journal of public health
February 2001

This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents.The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months.All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P < .002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident.Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population.

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Published In

American journal of public health

DOI

EISSN

1541-0048

ISSN

0090-0036

Publication Date

February 2001

Volume

91

Issue

2

Start / End Page

292 / 296

Related Subject Headings

  • Television
  • Surveys and Questionnaires
  • Regression Analysis
  • Public Health
  • Psychology, Adolescent
  • Program Evaluation
  • Needs Assessment
  • Mass Media
  • Marijuana Smoking
  • Longitudinal Studies
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Palmgreen, P., Donohew, L., Lorch, E. P., Hoyle, R. H., & Stephenson, M. T. (2001). Television campaigns and adolescent marijuana use: tests of sensation seeking targeting. American Journal of Public Health, 91(2), 292–296. https://doi.org/10.2105/ajph.91.2.292
Palmgreen, P., L. Donohew, E. P. Lorch, R. H. Hoyle, and M. T. Stephenson. “Television campaigns and adolescent marijuana use: tests of sensation seeking targeting.American Journal of Public Health 91, no. 2 (February 2001): 292–96. https://doi.org/10.2105/ajph.91.2.292.
Palmgreen P, Donohew L, Lorch EP, Hoyle RH, Stephenson MT. Television campaigns and adolescent marijuana use: tests of sensation seeking targeting. American journal of public health. 2001 Feb;91(2):292–6.
Palmgreen, P., et al. “Television campaigns and adolescent marijuana use: tests of sensation seeking targeting.American Journal of Public Health, vol. 91, no. 2, Feb. 2001, pp. 292–96. Epmc, doi:10.2105/ajph.91.2.292.
Palmgreen P, Donohew L, Lorch EP, Hoyle RH, Stephenson MT. Television campaigns and adolescent marijuana use: tests of sensation seeking targeting. American journal of public health. 2001 Feb;91(2):292–296.

Published In

American journal of public health

DOI

EISSN

1541-0048

ISSN

0090-0036

Publication Date

February 2001

Volume

91

Issue

2

Start / End Page

292 / 296

Related Subject Headings

  • Television
  • Surveys and Questionnaires
  • Regression Analysis
  • Public Health
  • Psychology, Adolescent
  • Program Evaluation
  • Needs Assessment
  • Mass Media
  • Marijuana Smoking
  • Longitudinal Studies