Full Text

• Published version (via Digital Object Identifier)
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Duke Authors

• Bettman, James R.

Cited Authors

• Sujan, H; Sujan, M; Bettman, JR

Published Date

• February 1, 1988

Published In

• Journal of Marketing Research 

Volume / Issue

• 25 / 1

Start / End Page

• 81 - 81

Published By

• JSTOR 

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.2307/3172927