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"Celebrity Endorsement and Self-Brand Connections"

Publication ,  Conference
Escalas, JE; Bettman, JR
Published in: ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
January 1, 2009
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Duke Scholars

James R. Bettman
Author James R. Bettman Fuqua School of Business

Published In

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

ISSN

0098-9258

ISBN

978-0-915552-63-4

Publication Date

January 1, 2009

Volume

36

Start / End Page

45 / 48

Location

San Francisco, CA

Publisher

ASSOC CONSUMER RESEARCH

Conference Name

36th Annual Conference of the Association-for-Consumer-Research

Related Subject Headings

  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Escalas, J. E., & Bettman, J. R. (2009). "Celebrity Endorsement and Self-Brand Connections". In A. L. McGill & S. Shavitt (Eds.), ADVANCES IN CONSUMER RESEARCH, VOL XXXVI (Vol. 36, pp. 45–48). San Francisco, CA: ASSOC CONSUMER RESEARCH.
Escalas, Jennifer Edson, and James R. Bettman. “"Celebrity Endorsement and Self-Brand Connections".” In ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, edited by A. L. McGill and S. Shavitt, 36:45–48. ASSOC CONSUMER RESEARCH, 2009.
Escalas JE, Bettman JR. "Celebrity Endorsement and Self-Brand Connections". In: McGill AL, Shavitt S, editors. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI. ASSOC CONSUMER RESEARCH; 2009. p. 45–8.
Escalas, Jennifer Edson, and James R. Bettman. “"Celebrity Endorsement and Self-Brand Connections".” ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, edited by A. L. McGill and S. Shavitt, vol. 36, ASSOC CONSUMER RESEARCH, 2009, pp. 45–48.
Escalas JE, Bettman JR. "Celebrity Endorsement and Self-Brand Connections". In: McGill AL, Shavitt S, editors. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI. ASSOC CONSUMER RESEARCH; 2009. p. 45–48.
Journal cover image

Published In

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI

ISSN

0098-9258

ISBN

978-0-915552-63-4

Publication Date

January 1, 2009

Volume

36

Start / End Page

45 / 48

Location

San Francisco, CA

Publisher

ASSOC CONSUMER RESEARCH

Conference Name

36th Annual Conference of the Association-for-Consumer-Research

Related Subject Headings

  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing