"Celebrity Endorsement and Self-Brand Connections"
Publication
, Conference
Escalas, JE; Bettman, JR
Published in: Advances in Consumer Research, Vol Xxxvi
January 1, 2009
Duke Scholars
Published In
Advances in Consumer Research, Vol Xxxvi
ISSN
0098-9258
ISBN
978-0-915552-63-4
Publication Date
January 1, 2009
Volume
36
Start / End Page
45 / 48
Location
San Francisco, CA
Publisher
ASSOC CONSUMER RESEARCH
Conference Name
36th Annual Conference of the Association-for-Consumer-Research
Related Subject Headings
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Escalas, J. E., & Bettman, J. R. (2009). "Celebrity Endorsement and Self-Brand Connections". In A. L. McGill & S. Shavitt (Eds.), Advances in Consumer Research, Vol Xxxvi (Vol. 36, pp. 45–48). San Francisco, CA: ASSOC CONSUMER RESEARCH.
Escalas, Jennifer Edson, and James R. Bettman. “"Celebrity Endorsement and Self-Brand Connections".” In Advances in Consumer Research, Vol Xxxvi, edited by A. L. McGill and S. Shavitt, 36:45–48. ASSOC CONSUMER RESEARCH, 2009.
Escalas JE, Bettman JR. "Celebrity Endorsement and Self-Brand Connections". In: McGill AL, Shavitt S, editors. Advances in Consumer Research, Vol Xxxvi. ASSOC CONSUMER RESEARCH; 2009. p. 45–8.
Escalas, Jennifer Edson, and James R. Bettman. “"Celebrity Endorsement and Self-Brand Connections".” Advances in Consumer Research, Vol Xxxvi, edited by A. L. McGill and S. Shavitt, vol. 36, ASSOC CONSUMER RESEARCH, 2009, pp. 45–48.
Escalas JE, Bettman JR. "Celebrity Endorsement and Self-Brand Connections". In: McGill AL, Shavitt S, editors. Advances in Consumer Research, Vol Xxxvi. ASSOC CONSUMER RESEARCH; 2009. p. 45–48.
Published In
Advances in Consumer Research, Vol Xxxvi
ISSN
0098-9258
ISBN
978-0-915552-63-4
Publication Date
January 1, 2009
Volume
36
Start / End Page
45 / 48
Location
San Francisco, CA
Publisher
ASSOC CONSUMER RESEARCH
Conference Name
36th Annual Conference of the Association-for-Consumer-Research
Related Subject Headings
- 1701 Psychology
- 1505 Marketing