Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective

Journal Article

Full Text

Duke Authors

Cited Authors

  • Sujan, M; Bettman, JR; Baumgartner, H

Published Date

  • November 1993

Published In

Volume / Issue

  • 30 / 4

Start / End Page

  • 422 - 422

Published By

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.2307/3172688