Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective

Journal Article

Full Text

Duke Authors

Bettman, James R.

Cited Authors

Sujan, M; Bettman, JR; Baumgartner, H

Published Date

November 1993

Published In

Journal of Marketing Research

Volume / Issue

30 / 4

Start / End Page

422 - 422

Published By

JSTOR

International Standard Serial Number (ISSN)

0022-2437

Digital Object Identifier (DOI)

10.2307/3172688