Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
Journal Article
Full Text
Duke Authors
Cited Authors
- Sujan, M; Bettman, JR; Baumgartner, H
Published Date
- November 1993
Published In
Volume / Issue
- 30 / 4
Start / End Page
- 422 - 422
Published By
International Standard Serial Number (ISSN)
- 0022-2437
Digital Object Identifier (DOI)
- 10.2307/3172688