Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
Publication
, Journal Article
Sujan, M; Bettman, JR; Baumgartner, H
Published in: Journal of Marketing Research
November 1993
Duke Scholars
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
November 1993
Volume
30
Issue
4
Start / End Page
422 / 422
Publisher
JSTOR
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Sujan, M., Bettman, J. R., & Baumgartner, H. (1993). Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective. Journal of Marketing Research, 30(4), 422–422. https://doi.org/10.2307/3172688
Sujan, Mita, James R. Bettman, and Hans Baumgartner. “Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective.” Journal of Marketing Research 30, no. 4 (November 1993): 422–422. https://doi.org/10.2307/3172688.
Sujan M, Bettman JR, Baumgartner H. Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective. Journal of Marketing Research. 1993 Nov;30(4):422–422.
Sujan, Mita, et al. “Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective.” Journal of Marketing Research, vol. 30, no. 4, JSTOR, Nov. 1993, pp. 422–422. Crossref, doi:10.2307/3172688.
Sujan M, Bettman JR, Baumgartner H. Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective. Journal of Marketing Research. JSTOR; 1993 Nov;30(4):422–422.
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
November 1993
Volume
30
Issue
4
Start / End Page
422 / 422
Publisher
JSTOR
Related Subject Headings
- Marketing
- 1505 Marketing