The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
Journal Article
Full Text
Duke Authors
Cited Authors
- Sujan, M; Bettman, JR
Published Date
- November 1989
Published In
Volume / Issue
- 26 / 4
Start / End Page
- 454 - 454
Published By
International Standard Serial Number (ISSN)
- 0022-2437
Digital Object Identifier (DOI)
- 10.2307/3172765