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The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research

Publication ,  Journal Article
Sujan, M; Bettman, JR
Published in: Journal of Marketing Research
November 1989

Duke Scholars

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Published In

Journal of Marketing Research

DOI

ISSN

0022-2437

Publication Date

November 1989

Volume

26

Issue

4

Start / End Page

454 / 454

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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Sujan, M., & Bettman, J. R. (1989). The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research. Journal of Marketing Research, 26(4), 454–454. https://doi.org/10.2307/3172765
Sujan, Mita, and James R. Bettman. “The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research.” Journal of Marketing Research 26, no. 4 (November 1989): 454–454. https://doi.org/10.2307/3172765.
Sujan, Mita, and James R. Bettman. “The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research.” Journal of Marketing Research, vol. 26, no. 4, JSTOR, Nov. 1989, pp. 454–454. Crossref, doi:10.2307/3172765.
Sujan M, Bettman JR. The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research. Journal of Marketing Research. JSTOR; 1989 Nov;26(4):454–454.

Published In

Journal of Marketing Research

DOI

ISSN

0022-2437

Publication Date

November 1989

Volume

26

Issue

4

Start / End Page

454 / 454

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing