The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
Publication
, Journal Article
Sujan, M; Bettman, JR
Published in: Journal of Marketing Research
November 1989
Duke Scholars
Altmetric Attention Stats
Dimensions Citation Stats
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
November 1989
Volume
26
Issue
4
Start / End Page
454 / 454
Publisher
JSTOR
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Sujan, M., & Bettman, J. R. (1989). The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research. Journal of Marketing Research, 26(4), 454–454. https://doi.org/10.2307/3172765
Sujan, Mita, and James R. Bettman. “The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research.” Journal of Marketing Research 26, no. 4 (November 1989): 454–454. https://doi.org/10.2307/3172765.
Sujan M, Bettman JR. The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research. Journal of Marketing Research. 1989 Nov;26(4):454–454.
Sujan, Mita, and James R. Bettman. “The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research.” Journal of Marketing Research, vol. 26, no. 4, JSTOR, Nov. 1989, pp. 454–454. Crossref, doi:10.2307/3172765.
Sujan M, Bettman JR. The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research. Journal of Marketing Research. JSTOR; 1989 Nov;26(4):454–454.
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
November 1989
Volume
26
Issue
4
Start / End Page
454 / 454
Publisher
JSTOR
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing