Reducing Reactance Induced Backlash Responses to Recommendations

Published

Conference Paper

Full Text

Duke Authors

Cited Authors

  • Zemack-Rugar, Y; Fitzsimons, GJ; Lehmann, DR

Cited Editors

  • Fitzsimons, GJ

Published Date

  • January 1, 2007

Published In

Volume / Issue

  • 34 /

Start / End Page

  • 263 - 264

Published By

Pages

  • 2

International Standard Serial Number (ISSN)

  • 0098-9258

Conference Name

  • 34th Annual Conference of the Association-for-Consumer-Research

Conference Location

  • Orlando, FL

Conference Start Date

  • September 28, 2006

Conference End Date

  • October 1, 2006