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Duke Authors

• Fitzsimons, Gavan J.

Cited Authors

• Zemack-Rugar, Y; Fitzsimons, GJ; Lehmann, DR

Cited Editors

• Fitzsimons, GJ

Published Date

• January 1, 2007

Published In

• Advances in Consumer Research 

Volume / Issue

• 34 /

Start / End Page

• 263 - 264

Published By

• ASSOC CONSUMER RESEARCH 

Pages

• 2

International Standard Serial Number (ISSN)

• 0098-9258

Conference Name

• 34th Annual Conference of the Association-for-Consumer-Research

Conference Location

• Orlando, FL

Conference Start Date

• September 28, 2006

Conference End Date

• October 1, 2006