MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994)

Journal Article

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Duke Authors

Cited Authors

BOULDING, W; LEE, E; STAELIN, R

Published Date

August 1994

Published In

Journal of Marketing Research

Volume / Issue

31 / 3

Start / End Page

U325 - U325

International Standard Serial Number (ISSN)

0022-2437