MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994)
Journal Article
Full Text
Duke Authors
Cited Authors
- BOULDING, W; LEE, E; STAELIN, R
Published Date
- 1994
Published In
Volume / Issue
- 31 / 3
Start / End Page
- U325 - U325
International Standard Serial Number (ISSN)
- 0022-2437