MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994)

Journal Article

Full Text

Duke Authors

Cited Authors

  • BOULDING, W; LEE, E; STAELIN, R

Published Date

  • August 1994

Published In

Volume / Issue

  • 31 / 3

Start / End Page

  • U325 - U325

International Standard Serial Number (ISSN)

  • 0022-2437