MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994)
Journal articles
BOULDING, W; LEE, E; STAELIN, R
Published in: JOURNAL OF MARKETING RESEARCH
August 1994
Duke Scholars
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Published In
JOURNAL OF MARKETING RESEARCH
ISSN
0022-2437
Publication Date
August 1994
Volume
31
Issue
3
Start / End Page
U325 / U325
Related Subject Headings
- Marketing
- 3506 Marketing
Citation
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Chicago
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BOULDING, W., LEE, E., & STAELIN, R. (1994). MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994). JOURNAL OF MARKETING RESEARCH, 31(3), U325–U325.
BOULDING, W., E. LEE, and R. STAELIN. “MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994).” JOURNAL OF MARKETING RESEARCH 31, no. 3 (August 1994): U325–U325.
BOULDING W, LEE E, STAELIN R. MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994). JOURNAL OF MARKETING RESEARCH. 1994 Aug;31(3):U325–U325.
BOULDING, W., et al. “MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994).” JOURNAL OF MARKETING RESEARCH, vol. 31, no. 3, Aug. 1994, pp. U325–U325.
BOULDING W, LEE E, STAELIN R. MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994). JOURNAL OF MARKETING RESEARCH. 1994 Aug;31(3):U325–U325.
Published In
JOURNAL OF MARKETING RESEARCH
ISSN
0022-2437
Publication Date
August 1994
Volume
31
Issue
3
Start / End Page
U325 / U325
Related Subject Headings
- Marketing
- 3506 Marketing