MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994)
Publication
, Journal Article
BOULDING, W; LEE, E; STAELIN, R
Published in: JOURNAL OF MARKETING RESEARCH
1994
Duke Scholars
Published In
JOURNAL OF MARKETING RESEARCH
ISSN
0022-2437
Publication Date
1994
Volume
31
Issue
3
Start / End Page
U325 / U325
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
BOULDING, W., LEE, E., & STAELIN, R. (1994). MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994). JOURNAL OF MARKETING RESEARCH, 31(3), U325–U325.
BOULDING, W., E. LEE, and R. STAELIN. “MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994).” JOURNAL OF MARKETING RESEARCH 31, no. 3 (1994): U325–U325.
BOULDING W, LEE E, STAELIN R. MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994). JOURNAL OF MARKETING RESEARCH. 1994;31(3):U325–U325.
BOULDING, W., et al. “MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994).” JOURNAL OF MARKETING RESEARCH, vol. 31, no. 3, 1994, pp. U325–U325.
BOULDING W, LEE E, STAELIN R. MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994). JOURNAL OF MARKETING RESEARCH. 1994;31(3):U325–U325.
Published In
JOURNAL OF MARKETING RESEARCH
ISSN
0022-2437
Publication Date
1994
Volume
31
Issue
3
Start / End Page
U325 / U325
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing