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Danny J. Laughhunn

Professor Emeritus
Fuqua School of Business
Box 90116, Durham, NC 27708-0116
Fuqua Sch of Bus, Durham, NC 27708

Overview


AREAS OF EXPERTISE AND CURRENT RESEARCH TOPICS
Resource allocation, performance measurement, and compensation focused on the alignment of organizations and employees to shareholder value creation pricing.
Strategic options for growth, by organic forms and by acquisitions


REPRESENTATIVE PUBLICATIONS AND WORKING PAPERS
“The Impact of Regulation on Managerial Risk Attitudes,” (with Roy Crum and John Payne) Bell Journal of Economics, 1983
“Utility Theory and Managerial Risk Attitudes: Implications of Risk Seeking Behavior,” (with Roy Crum and John Payne) Management Science, 1981
“Price Cap Regulation in the UK,” (with Sushil Bhattycharya) Telematics, 1988

REPRESENTATIVE PROFESSIONAL ACTIVITIES AND AWARDS
Dean of The Fuqua School of Business (then unnamed), 1973-74
Associate Dean of The Fuqua School of Business (then unnamed), 1976-79
Area Coordinator of Decision Sciences, 1979-85 and 1990-93
Daytime MBA Award for Teaching Excellence, 1980 and 1992
Weekend MBA Award for Teaching Excellence 1995 
Executive MBA Award for Teaching Excellence, 1988 and 1990 (co-recipient)
Bank of America Faculty Award, 1993
Academic Program Director for the Advanced Management Program, 1992-present
Customized executive education (designed and taught courses for 38 companies)

Current Appointments & Affiliations


Professor Emeritus · 2011 - Present Fuqua School of Business

Recent Publications


MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS.

Journal Article Management Science · January 1, 1984 This investigation draws upon concepts from prospect theory and multiattribute utility theory in an examination of the multiattribute risky choice behavior of 128 managers. The questions of how managers edit multiatribute prospects and how editing relates ... Full text Cite

Risk Attitudes in the Telecommunications Industry

Journal Article The Bell Journal of Economics · 1983 Full text Cite
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Education, Training & Certifications


University of Illinois · 1967 D.B.A.