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Danny J. Laughhunn

Professor Emeritus
Fuqua School of Business
Box 90116, Durham, NC 27708-0116
Fuqua Sch of Bus, Durham, NC 27708

Selected Publications


MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS.

Journal Article Management Science · January 1, 1984 This investigation draws upon concepts from prospect theory and multiattribute utility theory in an examination of the multiattribute risky choice behavior of 128 managers. The questions of how managers edit multiatribute prospects and how editing relates ... Full text Cite

Risk Attitudes in the Telecommunications Industry

Journal Article The Bell Journal of Economics · 1983 Full text Cite

Note---Further Tests of Aspiration Level Effects in Risky Choice Behavior

Journal Article Management Science · August 1981 This Note extends the work reported in Payne, Laughhunn, and Crum (Payne, J. W., D. J. Laughhunn, R. Crum. 1980. Translation of gambles and aspiration level effects in risky choice behavior. Management Sci. 26 1039--1060.) on the need to incorporate a targ ... Cite

Note—Further Tests of Aspiration Level Effects in Risky Choice Behavior

Journal Article Management Science · August 1981 This Note extends the work reported in Payne, Laughhunn, and Crum (Payne, J. W., D. J. Laughhunn, R. Crum. 1980. Translation of gambles and aspiration level effects in risky choice behavior. Management Sci. 26 1039–1060.) on the need to incorporat ... Full text Cite

MANAGERIAL RISK PREFERENCES FOR BELOW-TARGET RETURNS.

Journal Article Management Science · January 1, 1980 A report is presented on the risk preferences for below target returns of 224 managers from the U. S. , Canada, and Europe. When only non-ruinous losses were involved, 71% of the managers were risk seeking for below target returns. The distribution of risk ... Full text Cite

TRANSLATION OF GAMBLES AND ASPIRATION LEVEL EFFECTS IN RISKY CHOICE BEHAVIOR.

Journal Article Management Science · January 1, 1980 Two recent models of risky decision-making have emphasized the importance of a target return or a reference point in determining preferences and choices among gambles. Target returns and reference points represent variations on the concept of an aspiration ... Full text Cite

Probability of Loss and the Capital Asset Pricing Model

Journal Article Financial Management · 1977 Full text Cite

AN APPLICATION OF QUEUING THEORY TO A CONGESTION PROBLEM IN AN OUTPATIENT CLINIC

Journal Article Decision Sciences · January 1, 1973 The purpose of this paper is to discuss an application of queuing theory as an analytical framework for evaluating the adequacy of physician capacity in an outpatient clinic for medically indigent patients. Specific attention is given to the problems of pa ... Full text Cite

A Comment on "Probability of Survival as an Investment Criterion" By Fred Hanssmann

Journal Article Management Science · August 1971 In a recent article of this journal, Hanssmann [Hanssmann, Fred. 1968. Probability of survival as an investment criterion. Management Sci. 15(1, September) 33-48.] proposed probability of survival as an investment planning criterion. An earlier paper by Ro ... Cite

On the optimality of single-item, incremental cost rules for the make-buy decision

Journal Article Engineering Economist · January 1, 1971 Decision rules for the make-buy decision most often assume the form of single-item, incremental cost rules which, for application, require decisions to be made for each item in isolation from all others. While it has been recognized that such decision rule ... Full text Cite

Capital Expenditure Programming and Some Alternative Approaches to Risk

Journal Article Management Science · January 1971 This paper investigates the potential reduction in decision-making effort in capital budgeting problems obtainable through the use of measures of risk in addition to variance. Specific measures of risk treated are Baumol's lower confidence limit and the ma ... Cite

Quadratic Binary Programming with Application to Capital-Budgeting Problems

Journal Article Operations Research · June 1970 The purpose of this paper is to present an algorithm for solving the quadratic binary programming problem. Although a problem with this structure may arise in many situations, it is particularly common in capital budgeting when a decision-maker is ... Full text Cite

Distributional effects in demand analysis: Observations and predictive tests

Journal Article Journal of the American Statistical Association · January 1, 1970 Most previous empirical demand analyses using time series data have ignored the possible demand effect due to temporal variation in the population’s demographic structure. Following an earlier study by Lippitt, this demand effect is denoted as a distributi ... Full text Cite

A Make-Buy Decision in a Production Planning Context

Journal Article Journal of Business Administration · 1970 Cite

An economic and linear model of the hospital.

Journal Article Health services research · January 1969 Cite