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Gregory W. Fischer

Professor of Business Administration
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
A314 Fuqua Sch of Bus, Durham, NC 27708

Overview


Gregory W. Fischer is Professor of Management and Organization at Duke University’s Fuqua School of Business. His primary research interests are in the field of judgment and decision making and in the applications of decision research to business and public policy decision making. In addition, he has active research interests in social cognition, particularly in how mental representations of social groups affect judgments about those groups and their members. Fischer’s main teaching interests are in Managerial Decision Making, Negotiation, and Foundations of Management and Organization.

Current Appointments & Affiliations


Professor of Business Administration · 1990 - Present Fuqua School of Business

Recent Publications


How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments

Journal Article Journal of Consumer Research · December 1, 2003 We seek to reinforce the importance of the notion of within-alternative conflict for consumer research. We replicate our own earlier findings that conflict associated with integrating an alternative's pros and cons influences responses to a judgment task. ... Full text Cite
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Recent Grants


Decisions under Conflict: Impact of Task Goals, Prior Beliefs, and Attribute Substitutability

ResearchPrincipal Investigator · Awarded by National Science Foundation · 1997 - 2000

Design Principles for Computer Assisted Multiattribute Preference Modelling and Assessment

ResearchPrincipal Investigator · Awarded by National Science Foundation · 1990 - 1991

Design Principles for Computer Assisted Multiattribute Preference Modelling and Assessment: A Behavioral Approach

ResearchPrincipal Investigator · Awarded by National Science Foundation · 1990 - 1991

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