Overview
Gregory W. Fischer is Professor of Management and Organization at Duke University’s Fuqua School of Business. His primary research interests are in the field of judgment and decision making and in the applications of decision research to business and public policy decision making. In addition, he has active research interests in social cognition, particularly in how mental representations of social groups affect judgments about those groups and their members. Fischer’s main teaching interests are in Managerial Decision Making, Negotiation, and Foundations of Management and Organization.
Current Appointments & Affiliations
Professor of Business Administration
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1990 - Present
Fuqua School of Business
Recent Publications
AIDS risk perceptions and decision biases
Chapter · June 19, 2015 Full text CiteFrom basketball to business: Expertise, implicit covariation, and social judgment
Chapter · December 16, 2003 Full text CiteHow Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments
Journal Article Journal of Consumer Research · December 1, 2003 We seek to reinforce the importance of the notion of within-alternative conflict for consumer research. We replicate our own earlier findings that conflict associated with integrating an alternative's pros and cons influences responses to a judgment task. ... Full text CiteRecent Grants
Decisions under Conflict: Impact of Task Goals, Prior Beliefs, and Attribute Substitutability
ResearchPrincipal Investigator · Awarded by National Science Foundation · 1997 - 2000Design Principles for Computer Assisted Multiattribute Preference Modelling and Assessment
ResearchPrincipal Investigator · Awarded by National Science Foundation · 1990 - 1991Design Principles for Computer Assisted Multiattribute Preference Modelling and Assessment: A Behavioral Approach
ResearchPrincipal Investigator · Awarded by National Science Foundation · 1990 - 1991View All Grants