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Gregory W. Fischer

Professor of Business Administration
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
A314 Fuqua Sch of Bus, Durham, NC 27708

Selected Publications


How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments

Journal Article Journal of Consumer Research · December 1, 2003 We seek to reinforce the importance of the notion of within-alternative conflict for consumer research. We replicate our own earlier findings that conflict associated with integrating an alternative's pros and cons influences responses to a judgment task. ... Full text Cite

Expressing preferences in a principal-agent task: A comparison of choice, rating, and matching

Journal Article Organizational Behavior and Human Decision Processes · January 1, 2002 One of the more disturbing yet important findings in the social sciences is the observation that alternative tasks result in different expressed preferences among choice alternatives. We examine this problem not from the perspective of an individual making ... Full text Cite

Assessing dependence: some experimental results

Journal Article Management Science · January 1, 2000 Constructing decision- and risk-analysis probability models often requires measures of dependence among variables. Although data are sometimes available to estimate such measures, in many applications they must be obtained by means of subjective judgment b ... Full text Cite

Attribute conflict and preference uncertainty: the RandMAU model

Journal Article Management Science · January 1, 2000 This paper extends the behavioral results reported in Fischer et al. (2000) by developing a model addressing preference uncertainty in multiattribute evaluation. The model is motivated by two hypotheses regarding properties of multiattribute profiles that ... Full text Cite

Attribute conflict and preference uncertainty: effects on judgment time and error

Journal Article Management Science · January 1, 2000 This research investigates preference uncertainty generated as a function of specific alternative characteristics during multiattribute evaluative judgments. We propose that preference uncertainty has at least two behavioral manifestations: longer judgment ... Full text Cite

Goal-based construction of preferences: task goals and the prominence effect

Journal Article Management Science · January 1, 1999 Preferences inferred from choice are more likely to favor the alternative that is superior with respect to the prominent (most important or salient) attribute than are preferences inferred from matching (direct tradeoff) judgments. This prominence effect v ... Full text Cite

Group Variability and Covariation: Effects on Intergroup Judgment and Behavior

Chapter · 1998 This volume focuses not on a specific theory but rather on an approach. This approach is the interface between intergroup cognition and intergroup behavior. ... Cite

Attribute weighting methods and decision quality in the presence of response error: A simulation study

Journal Article Journal of Behavioral Decision Making · January 1, 1998 This paper uses a simulation approach to investigate how different attribute weighting techniques affect the quality of decisions based on multiattribute value models. The weighting methods considered include equal weighting of all attributes, two methods ... Full text Cite

Perceived Covariation among the Features of Ingroup and Outgroup Members: The Outgroup Covariation Effect

Journal Article Journal of Personality and Social Psychology · January 1, 1996 The authors show a new outgroup homogeneity bias - outgroup covariation. They investigated perceived covariation among the features describing group subtypes. Results support a familiarity covariation effect. Those more familiar with a group perceive lower ... Full text Cite

Range Sensitivity of Attribute Weights in Multiattribute Value Models

Journal Article Organizational Behavior and Human Decision Processes · January 1, 1995 In decision analysis, multiattribute value functions are normalized relative to the best and worst outcomes in the local decision context. With this normalization, attribute weights (scaling constants) should vary as a function of the range of outcomes on ... Full text Cite

Strategy Compatibility, Scale Compatibility, and the Prominence Effect

Journal Article Journal of Experimental Psychology: Human Perception and Performance · June 1, 1993 Ss expressed preferences between pairs of decision alternatives characterized by 2 attributes, for example, price and quality. They were more likely to prefer the alternative that was superior with respect to the most important attribute when making choice ... Full text Cite

AIDS Risk Perceptions and Decision Biases

Chapter · 1993 This volume's goal is not to evaluate previous attempts to answer these social problems, but to provide theoretical analyses of some of the basic social psychological processes that underlie the problems. ... Cite

Divide and conquer? effects of decomposition on the accuracy and calibration of subjective probability distributions

Journal Article Organizational Behavior and Human Decision Processes · January 1, 1993 This research tests the divide and conquer principle of decision analysis in the context of assessing subjective probability distributions (SPDs) for continuous quantities. In the Direct Assessment condition, subjects directly estimated five fractiles of a ... Full text Cite

Risk perception and the value of safety.

Journal Article Risk analysis : an official publication of the Society for Risk Analysis · December 1992 This paper examines the relationship between perceived risk and willingness-to-pay (WTP) for increased safety from technological hazards in both conceptual and empirical terms. A conceptual model is developed in which a given household's WTP for risk reduc ... Full text Cite

Commentary on 'Random Error in Additive Decompositions of Multiattribute Utility

Journal Article Journal of Behavioral Decision Making · 1991 Cite

Commentary

Journal Article Journal of Behavioral Decision Making · January 1, 1991 Full text Cite

Preferences for separating or combining events.

Journal Article Journal of personality and social psychology · January 1991 This research investigates people's preferences for temporally separating or combining emotionally impactful events. For instance, do people prefer to experience 2 negative events (e.g., manuscript rejections) on the same day or on different days? Do peopl ... Full text Cite

What Risks Are People Concerned About

Journal Article Risk Analysis · January 1, 1991 An unusual questionnaire was used to explore what risks concern laypeople. It asked respondents to list, in their own words, as many risks of personal concern as they could. They then selected the five risks of greatest concern and answered a set of specif ... Full text Cite

Prescriptive decision science: Problems and opportunities

Journal Article Annals of Operations Research · December 1, 1989 Full text Cite

Perceived distributions of the characteristics of in-group and out-group members: empirical evidence and a computer simulation.

Journal Article Journal of personality and social psychology · August 1989 This research studied 2 properties of perceived distributions of the characteristics of social category members: the probability of differentiating (making distinctions) among category members and the perceived variability (variance) of category members. T ... Full text Cite

Preferences for Proxy Attributes

Journal Article Management Science · February 1987 A proxy attribute is an indirect measure of an ultimate decision objective. Keeney and Raiffa (Keeney, R. L., H. Raiffa. 1976. Decisions with Multiple Objectives: Preferences and Value Tradeoffs. John Wiley, New York.) argued that assessing utilit ... Full text Cite

ESTIMATING UTILITY FUNCTIONS IN THE PRESENCE OF RESPONSE ERROR.

Journal Article Management Science · January 1, 1987 Full text Cite

Risk Preferences for Gains and Losses in Multiple Objective Decision Making

Journal Article Management Science · September 1986 Payne, Laughhunn, and Crum (Payne, J. W., D. J. Laughhunn, R. Crum. 1984. An experimental study of multiattribute risky choice. Management Sci. 30 1350–1361.) found that managers were multiattribute risk averse for gains, but multiattribute risk p ... Full text Cite

Behavioral Decision Theory and Political Decision Making

Chapter · 1986 First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company. ... Cite

Explaining Presidential Priorities: The Competing Aspiration Levels Model of Macrobudgetary Decision Making

Journal Article American Political Science Review · January 1, 1984 This article develops a new statistical model of trade-offs among defense, nondefense, and fiscal policy concerns as they are reflected in the presidential budgetary process. The Competing Aspiration Levels Model (CALM) builds on Crecine's (1971) “Great Id ... Full text Cite

Empirical and theoretical relationships between value and utility functions

Journal Article Acta Psychologica · January 1, 1984 Two fundamentally different measurement approaches are used to model multiatribute preferences. The first, based on expected utility theory, uses preferences among gambles to construct a utility function, u, over multiattribute outcomes. The second, founde ... Full text Cite

Conceptual Models, Judgment, and the Treatment of Uncertainty in Nuclear Threat Assessment

Journal Article Journal of Social Issues · January 1, 1983 This paper describes and evaluates the four approaches to nuclear threat assessment that are most commonly employed by U.S. national security analysts: (1) comparisons of U.S. and Soviet expenditures on nuclear forces; (2) comparisons of static indicators ... Full text Cite

Scoring-rule feedback and the overconfidence syndrome in subjective probability forecasting

Journal Article Organizational Behavior and Human Performance · January 1, 1982 Previous research has shown that people tend to be overconfident when making subjective probability forecasts. This study tests the hypothesis that scoring-rule-based payoffs and feedback would lead to better probability forecasts. Subjects predicted the f ... Full text Cite

When oracles fail-A comparison of four procedures for aggregating subjective probability forecasts

Journal Article Organizational Behavior and Human Performance · January 1, 1981 When a panel of experts is assembled to make predictions about some aspect of the future, they invariably disagree. The possible strategies for dealing with such disagreement include (1) taking the statistical average of the individual forecasts, (2) face- ... Full text Cite

UTILITY MODELS FOR MULTIPLE OBJECTIVE DECISIONS: DO THEY ACCURATELY REPRESENT HUMAN PREFERENCES?

Journal Article Decision Sciences · January 1, 1979 Recent developments in multiattribute utility (MAU) theory in principle provide a formal basis for applying optimization methods to decision problems involving multiple competing objectives. In practice, MAU models and procedures are rarely applied. This p ... Full text Cite

Convergent validation of decomposed multi-attribute utility assessment procedures for risky and riskless decisions

Journal Article Organizational Behavior and Human Performance · January 1, 1977 For theoretical as well as practical reasons, applied decision analysts have shown considerable interest in decomposed multi-attribute utility assessment procedures. These procedures require that the decision maker first specify the value attributes of int ... Full text Cite

Multidimensional utility models for risky and riskless choice

Journal Article Organizational Behavior and Human Performance · January 1, 1976 Subjects evaluated 27 hypothetical job offers using both riskless rating scale and risky utility response modes. These preference judgments were then analyzed using both statistical and conjoint measurement procedures. Additive statistical models provided ... Full text Cite

Models of Man: Cybernetic Versus Rational Theories of Individual and Collective Choice

Journal Article Contemporary Psychology: A Journal of Reviews · December 1975 Full text Cite

Some relationships between social inference, cognitive balance, and change in impression

Journal Article Journal of Personality and Social Psychology · April 1, 1973 Investigated how people make judgments of the type, "Bill likes Pete. How likely is it that Bill humiliates Pete?" in a study with 7 male and 6 female college students. Several different indices of "consistency" were used in evaluating the hypothesis that ... Full text Cite

An Organization Theory Approach to the Assessment of Military Command and Control Capabilities

Journal Article Advances in Information Processing in Organizations Cite