Skip to main content

Juan Marcos Gonzalez

Associate Professor in Population Health Sciences
Population Health Sciences
200 Morris Street, Durham, NC 27701
200 Morris Street, Durham, NC 27701

Overview


Dr. Gonzalez is an Associate Professor in the Department of Population Health Sciences. He is an expert in the design of stated-preference survey instruments and the use of advanced statistical tools to analyze stated-preference data. His research has focused on the transparency in benefit-risk evaluations of medical interventions, and the elicitation of health preferences from multiple stakeholders to support shared decision making.

Dr. Gonzalez co-led the first FDA-sponsored preference study which was highlighted in FDA’s recent precedent-setting guidance for submitting patient-preference evidence to inform regulatory benefit-risk evaluations of new medical devices. More recently, Dr. Gonzalez collaborated with the Medical Devices Innovation Consortium (MDIC) to prepare the first catalog of preference-elicitation methods (part of the Patient-Centered Benefit-Risk Assessment Framework) suitable for benefit-risk assessments of medical devices. As a core group member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Conjoint Analysis Task Force, Dr. Gonzalez helped draft good-practice recommendations for statistical analysis, interpretation, and reporting of health preference data. Currently, he is working with the Center for Devices and Radiological Health at FDA to support the Center’s capabilities for the review of stated-preference data in regulatory decisions.

Areas of expertise: Clinical Decision Sciences and Health Measurement

Current Appointments & Affiliations


Associate Professor in Population Health Sciences · 2021 - Present Population Health Sciences, Basic Science Departments
Associate Professor in Medicine · 2023 - Present Medicine, General Internal Medicine, Medicine
Member in the Duke Clinical Research Institute · 2017 - Present Duke Clinical Research Institute, Institutes and Centers

Recent Publications


Quantifying patient preferences for treatments for refractory chronic spontaneous urticaria.

Journal Article J Allergy Clin Immunol Glob · August 2025 BACKGROUND: In recent years, it has become increasingly common to incorporate the patient perspective into drug development and regulatory decision making. OBJECTIVE: This study aimed to measure and quantify patient preferences (priorities and trade-offs) ... Full text Link to item Cite

Quantifying patients' preferences on tradeoffs between mortality risk and reduced need for target vessel revascularization for claudication.

Journal Article Vasc Med · December 2024 BACKGROUND: In 2019, the US Food and Drug Administration issued a warning that symptomatic relief from claudication using paclitaxel-coated devices might be associated with an increase in mortality over 5 years. We designed a discrete-choice experiment (DC ... Full text Link to item Cite
View All Publications

Recent Grants


FDA - BAA Clinical Evidence on the impact of osseointegrated limb prostheses

ResearchPrincipal Investigator · Awarded by Food and Drug Administration · 2023 - 2026

Nusurface PPI- LOI

ResearchPrincipal Investigator · Awarded by Phoenix Kinetics, LLC · 2025 - 2026

View All Grants

Education, Training & Certifications


Colorado State University · 2008 Ph.D.