Overview
Dr. Gonzalez is an Associate Professor in the Department of Population Health Sciences. He is an expert in the design of stated-preference survey instruments and the use of advanced statistical tools to analyze stated-preference data. His research has focused on the transparency in benefit-risk evaluations of medical interventions, and the elicitation of health preferences from multiple stakeholders to support shared decision making.
Dr. Gonzalez co-led the first FDA-sponsored preference study which was highlighted in FDA’s recent precedent-setting guidance for submitting patient-preference evidence to inform regulatory benefit-risk evaluations of new medical devices. More recently, Dr. Gonzalez collaborated with the Medical Devices Innovation Consortium (MDIC) to prepare the first catalog of preference-elicitation methods (part of the Patient-Centered Benefit-Risk Assessment Framework) suitable for benefit-risk assessments of medical devices. As a core group member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Conjoint Analysis Task Force, Dr. Gonzalez helped draft good-practice recommendations for statistical analysis, interpretation, and reporting of health preference data. Currently, he is working with the Center for Devices and Radiological Health at FDA to support the Center’s capabilities for the review of stated-preference data in regulatory decisions.
Areas of expertise: Clinical Decision Sciences and Health MeasurementCurrent Appointments & Affiliations
Recent Publications
Do Patients Think it's Worth Waiting for a Kidney? Evidence from a Discrete-Choice Experiment.
Journal Article Patient · January 2026 OBJECTIVE: Nearly 30% of kidneys from deceased donors are discarded annually in the USA. A recent study indicated that a significant number of patients would accept lower-quality kidneys to avoid long waits. We expand on previous work to assess how the dis ... Full text Link to item CiteDo Patient Preferences and Treatment Beliefs Explain Patterns of Antihypertensive Medication Nonadherence? A Discrete Choice Experiment.
Journal Article Med Decis Making · January 2026 BackgroundMedication adherence is a critical factor in hypertension management, which remains a challenge for public health systems.MethodsGraded-pair questions were used to quantify the perception of how much nonadherence to antihypertensives increases th ... Full text Link to item CitePalliative care experts' relative importance of end-of-life care quality indicators: Findings from a discrete choice experiment.
Journal Article Palliat Med · December 2025 BACKGROUND: End-of-life care delivery is shaped by subject matter experts who influence treatment decisions, policies, and programs and set guidelines that inform end-of-life care practices. However, little is known about what these experts view as most im ... Full text Link to item CiteRecent Grants
Quantifying Patient Preference Information in Small-Scale Studies for Regulatory Decision Making
ResearchCo Investigator · Awarded by Food and Drug Administration · 2025 - 2028Harnessing the Power of Benefit-Transfer Methods for Informed Regulatory Decision-Making: A Case Study on Diabetes Medical Devices
ResearchCo Investigator · Awarded by Food and Drug Administration · 2024 - 2028Pain Management Decision Making in Advanced Kidney Disease
ResearchSignificant Contributor · Awarded by Regents of the University of Michigan · 2023 - 2027View All Grants