Carl Frederick Mela CV

The Design and Targeting of Compliance Promotions - Boston College Seminar Series; KU Leuven, Leuven Seminar Series (Belgium); University of Colorado Seminar Series; University of Washington Seminar Series; Buston University Seminar Series · October 2021 - October 2022 Invited Talk

Display Advertising Pricing in Exchange Markets - University of Colorado Seminar Series (Boulder, CO); Boston College Seminar Series (Boston, MA) · June 2021 - August 2021 Invited Talk

Advertiser Learning in an Internet Advertising Network - NYU Digital Social Mobile Conference · December 2017 - December 2017 Invited Talk NYU Digital Social Mobile Conference, New York, New York,

Ad Pricing in Display Markets - Boston College Seminar Series; University of Vienna Seminar Series; Tilburg University Christmas Camp; Juniper Networks Disruptive Decisions Conference · September 2017 - May 2019 Invited Talk • Boston College Seminar Series, Boston, Massachusetts, May 2019.
• University of Vienna Seminar Series, Vienna, Austria, October 2019.
• Tilburg University Christmas Camp, Tilburg, Netherlands, December 2017.
• Juniper Networks Disruptive Decisions Conference, San Francisco, California, September 2017.

TV Viewing and Advertising Targeting - New York University Seminar Series · February 2017 - February 2017 Invited Talk New York University Seminar Series, New York, New York, February 2017

Monetizing Online Marketplaces - Stanford University Seminar Series, Palo Alto, California; Northeastern University Seminar Series, Boston, Massachusetts; University of Michigan Seminar Series, Ann Arbor, Michigan; Boston University Seminar Series, Boston, Massachusetts · November 2015 - April 2019 Invited Talk • Stanford University Seminar Series, Palo Alto, California, April 2019.
• Northeastern University Seminar Series, Boston, Massachusetts, April 2019.
• University of Michigan Seminar Series, Ann Arbor, Michigan, March 2019.
• Boston University Seminar Series, Boston, Massachusetts, February 2019.
• University of Alberta Marketing Camp, Edmonton, Alberta, June 2018.
• Georgetown University Seminar Series, Georgetown, District of Columbia, April 2018.
• University of Southern California Seminar Series, Los Angeles, California, April 2018.
• University of Rochester Seminar Series, Rochester, New York, February 2018.
• Harvard University Seminar Series, Boston, Massachusetts, February 2018.
• Boston University Seminar Series, Boston, Massachusetts, February 2018.
• University College London Seminar Series, London, England, January 2017.
• Economics of Advertising Conference, Vilnius, Lithuania, July 2016.
• University of Chicago Seminar Series, Chicago, Illinois, February 2016.
• Columbia University Seminar Series, New York, New York, February 2016.
• Emory University Seminar Series, New York, New York, February 2016.
• University of Pittsburgh Sheth Marketing Camp, Seven Springs, Pennsylvania, January 2016.
• Yale University Seminar Series, New Haven, Connecticut, November 2015.

Zooming in on Choice: How Do Consumers Search for Cameras Online - Seminar Series · June 2014 - July 2015 Invited Talk • University of Colorado Seminar Series, Boulder, Colorado, July 2015.
• The Ohio State University Seminar Series, Columbus, Ohio, January 2015.
• Temple University Seminar Series, Philadelphia, Pennsylvania, June 2014.

An Equilibrium Model of User Generated Content - Seminar Series · November 2012 - October 2014 Invited Talk • University of South Australia Seminar Series, Adelaide, Australia, October 2014.
• Indiana University Business Economics Seminar Series, Bloomington, Indiana, November 2013.
• Tilburg University Seminar Series, Tilburg, Netherlands, May 2013.
• King Carlos III University Seminar Series, Madrid, Spain, May 2013.
• Erasmus University Seminar Series, Rotterdam, Netherlands, April 2013.
• Groeningen University Seminar Series, Groeningen, Netherlands, April 2013.
• Carnegie‐Melon Seminar Series, Pittsburgh, Pennsylvania, November 2012.

A Key Word History of Marketing Science - 2012 ISMS Doctoral Consortium Plenary, Boston University, Boston, Massachusetts, · June 2012 - June 2012 Invited Talk

Hypermedia Search and Consumption - Seminar Series · December 2011 - November 2012 Invited Talk • University of Houston Seminar Series, Houston, Texas, November 2012.
• University of Frankfurt Seminar Series, Frankfurt, Germany, August 2012.
• HEC Marketing Camp, Paris, France, August 2012.
• University of Colorado Seminar Series, February 2012.
• University of Pennsylvania Marketing Camp, February 2012.
• University of Michigan Seminar Series, Ann Arbor, Michigan, February 2012.
• University of San Diego Seminar Series, San Diego, California, January 2011.
• University of North Carolina Seminar Series, Chapel Hill, North Carolina December 2011.
• University of Tilburg Christmas Camp, Tilburg, Holland, December 2011.

Price Discrimination in Marketing and Economics - 2011 ISMS Doctoral Consortium, Rice University, Houston, Texas, · June 2011 - June 2011 Invited Talk

The Validity of Cognitive Hierarchy Play in p‐Beauty Games - University of Rochester Seminar Series, Rochester, New York, May 2010. · May 2010 - May 2010 Invited Talk

Do DVRs Affect Sales - • Northwestern University Seminar Series, Chicago, Illinois, January 2010. • University of California, Shansby Marketing Seminar Series, Berkeley, California, May 2009. · May 2009 - January 2010 Invited Talk • Northwestern University Seminar Series, Chicago, Illinois, January 2010.
• University of California, Shansby Marketing Seminar Series, Berkeley, California, May 2009.

A Dynamic Model of Sponsored Search Advertising - Seminar Series · January 2009 - November 2010 Invited Talk • University of Wisconsin Seminar Series, Madison, Wisconsin, November 2010.
• Rice University Seminar Series, Houston, Texas, October 2010.
• University of California Seminar Series, Riverside, California, February 2010.
• University of California Seminar Series, Davis, California, February 2010.
• Google Seminar Series, Mountain View, California, May 2009.
• NBER Summer Meeting, Boston, Massachusetts, July, 2009.
• University of Texas Seminar Series, Austin, Texas, February 2009.
• London Business School Seminar Series, London, England, February 2009.
• INSEAD Business School, Fontainebleau, France, January 2009.
• Erasmus University Seminar Series, Rotterdam, Holland, January 2009.
• Tilburg University Seminar Series, Tilburg, Holland, January 2009.
• University of British Columbia Seminar Series, Vancouver, Canada, January 2009.

Online Auction Demand - Seminar Series · October 2006 - May 2008 Invited Talk • New York University Marketing Camp, New York, New York, May 2008.
• Dartmouth College Seminar Series, Hanover, New Hampshire, April 2008.
• Yale University Seminar Series, New Haven, Connecticut, January 2008.
• Columbia University Seminar Series, New York, New York, November 2007.
• University of Maryland Seminar Series, College Park, Maryland, October 2007.
• MIT Buck Weaver Symposium, Cambridge, Massachusetts, September 2007.
• University of Texas Seminar Series, Austin, Texas, March 2007.
• Stanford University Seminar Series, Palo Alto, California, January 2007.
• Washington University Seminar Series, St. Louis, Missouri, October 2006. “Building Brands,”
• University of Notre Dame Sharing Scholarship Series, South Bend, Indiana, July 2008.
• University of Toronto Seminar Series, Toronto, Ontario, February 2008.
• Yale University Customer Insights Conference, New Haven, Connecticut, October, 2006.

The Role of Spatial Demand on Outlet Location and Pricing - Emory University Hightower Lecture Series, Atlanta, Georgia, November 2008. • MIT Sloan School Seminar Series, Cambridge, Massachusetts, March 2008. • Summer Institute on Competitive Strategy, Berkeley, California, June 2006. · June 2006 - November 2008 Invited Talk • Emory University Hightower Lecture Series, Atlanta, Georgia, November 2008.
• MIT Sloan School Seminar Series, Cambridge, Massachusetts, March 2008.
• Summer Institute on Competitive Strategy, Berkeley, California, June 2006.

If Brands are Built Over Years, Why are They Managed Over Quarters - • IIR Return on Marketing Investment Conference, Miami, Florida, February 2007. “Future Directions in Marketing Econometrics,” • 50 Years of Econometrics Conference, Erasmus, Holland, June 2006. · June 2006 - February 2007 Invited Talk

Managing Brands - • Northwestern Marketing Camp, Evanston, Illinois, September 2005. • Yale University Seminar Series, New Haven, Connecticut, March 2005.“ · March 2005 - September 2005 Invited Talk

Choice Models and Customer Relationship Management - • International Symposia on Choice Modeling and Behavior, University of Colorado, Estes Park, Colorado, June 2004. · June 2004 - June 2004 Invited Talk

Customer Channel Migration - Seminar Series · February 2004 - May 2005 Invited Talk • Indiana University Seminar Series, Bloomington, Indiana, May 2005.
• University of Michigan Seminar Series, Ann Arbor, Michigan, December 2004.
• New York University Marketing Camp, New York, New York, June 2004.
• University of California, Riverside Seminar Series, Riverside, California, May 2004.
• Erasmus University Seminar Series, Rotterdam, Holland, February 2004.
• Tilburg University Seminar Series, Tilburg, Holland, February 2004.

The Dynamic Effect of Innovation on Market Structure - Seminar Series · July 2003 - March 2004 Invited Talk • University of Florida Marketing Camp, Gainesville, Florida, March 2004.
• University of Houston Seminar Series, Houston, Texas, January 2004.
• University of North Carolina Seminar Series, Chapel Hill, North Carolina, September 2003.
• Dartmouth College Seminar Series, Hanover, New Hampshire, July 2003.

Market Roll‐out and Retail Adoption for New Brands of Non‐durable Goods - Seminar Series · May 2002 - February 2003 Invited Talk • Cornell University Seminar Series, Ithaca, New York, February 2003.
• Wharton Seminar Series, Philadelphia, Pennsylvania, February 2003.
• Dartmouth College Seminar Series, Hanover, New Hampshire, July 2002.
• MIT Seminar Series, Cambridge, Massachusetts, May 2002.

Customization in Electronic Media - • International Symposia on Choice Modeling and Behavior, University of California, Berkeley, Berkeley, California, June 2001. · June 2001 - June 2001 Invited Talk

E‐Customization - • University of California, Los Angeles Seminar Series, Los Angeles, California, January 2001. • MSI Young Scholars Conference, Park City, Utah, January 2001. · January 2001 - January 2001 Invited Talk

Inertia in Pricing - • University of South Carolina Seminar Series, Columbia, South Carolina, March 2000. · March 2000 - March 2000 Invited Talk

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications - • Columbia University Seminar Series, New York, New York, July 1999. • Wharton Seminar Series, Philadelphia, Pennsylvania, March 1999. · March 1999 - July 1999 Invited Talk

Managing Advertising and Promotion for Long‐Run Profitability - • University of Chicago Seminar Series, Chicago, Illinois, April 1999. • Duke University Seminar Series, Durham, North Carolina, December 1998. • Kraft Planner Seminar Series, Glenview, Illinois, May 1999. · December 1998 - April 1999 Invited Talk

The Long‐Term Impact of Promotions and Advertising on Consumer Brand Choice - • Institute for International Research Consumer Promotions Conference, New York, New York, September, 1998. • AMA Advanced Research Techniques Forum, Keystone, Colorado, June 1998. · June 1998 - June 1998 Invited Talk

The Long‐Term Impact of Promotions on Consumer Stockpiling Behavior - • Southern Methodist University Seminar Series, Dallas, Texas, April 1998. • Dartmouth College Seminar Series, Hanover, New Hampshire, February 1998. · February 1998 - April 1998 Invited Talk

Frequency vs. Magnitude Effects in Price Judgments: The Moderating Effect of Price Distributions - University of Illinois Marketing Camp, Urbana, Illinois, September 1997 · September 1997 - September 1997 Invited Talk

The Dynamic Effects of Advertising and Promotions on Brand Choice and Purchase Quantity, - • E.I. DuPont Marketing Seminar Series, Indiana University, Bloomington, Indiana, April 1997 · April 1997 - April 1997 Invited Talk

The Long‐Term Impact of Promotions and Advertising on Brand Performance - • Marketing Science Institute Use and Usability Conference, Boston, Massachusetts, September 1996 · September 1996 - September 1996 Invited Talk

Dynamics in Choice: Econometric Evidence and Implications - • International Symposia on Choice Modeling and Behavior, Columbia University, Harriman, New York, June 1995. · June 1995 - June 1995 Invited Talk

The Long‐Term Impact of Advertising and Promotions on Brands - • Kraft Planner Seminar Series, Glenview, Illinois, June 1995. • Advertising Research Foundation Sixth Annual Scanner/Behavioral Research Workshop, New York, New York, May 1994 · May 1994 - June 1995 Invited Talk

Service to the Profession

Co‐Editor · 2023 Editorial Activities Quantitative Marketing and Economics

Current or Former Associate Editor · 2023 Editorial Activities Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics

Ad Hoc or Occasional Reviewer · 2023 Editorial Activities International Journal of Research in Marketing, Journal of Consumer Research, Management Science, Journal of Retailing, Journal of Public Policy in Marketing, Econometrica, Journal of Political Economy

Current or Former Editorial Board · 2023 Editorial Activities Journal of Marketing, Marketing Letters, Journal of Public Policy in Marketing

Co-chair, Marketing Science Conference · 2020 Committee Service INFORMS Marketing Society

Board of Directors · 2019 Committee Service Advertising Research Foundation (ARF)

Board of Directors · 2019 Committee Service Marketing Science Institute

Executive Director · 2017 - 2019 Committee Service Marketing Science Institute

Annual Conference Committee · 2015 Committee Service Quantitative Marketing and Economics

Chair, Marketing Analytics Roundtable · 2014 Committee Service

Academic Trustee · 2014 - 2017 Committee Service Marketing Science Institute

Annual Conference Chair · 2012 Committee Service Quantitative Marketing and Economics

AMA Journals Strategic Review Committee · 2011 Committee Service AMA

Annual Conference Committee · 2011 Committee Service Quantitative Marketing and Economics

Editor Selection Committee · 2010 Committee Service Journal of Marketing

AMA Journals Strategic Review Committee · 2006 Committee Service AMA

Organizing Committee, 2005 AMA Advanced Research Techniques (ART) Forum · 2005 Committee Service AMA

Editor Selection Committee · 2004 Committee Service Journal of Marketing

Vice Chair, AMA Marketing Research Special Interest Group · 1996 Committee Service AMA

Co-chair, AMA School of Marketing Research · 1996 - 1999 Committee Service AMA

Service to Duke

Marketing Area Coordinator (Program) · 2013 - 2015 Committee Service

Bass Connections Faculty Advisory Council (Program) · 2012 - 2014 Committee Service

Academic Council (Program) · 2011 - 2013 Committee Service

Provost’s Academic Programs Committee (Program) · 2010 - 2012 Committee Service

Rankings Review Committee Chair (Program) · 2006 - 2008 Committee Service

Teradata‐Duke Center for Customer Relationship Management, Research Scholar (Program) · 2002 - 2007 Committee Service

MBA Marketing Curriculum Review (Program) · 2001 Committee Service Duke University Fuqua School of Business, 2001

Honor Committee (Program) · 2001 Committee Service Duke University, Fuqua School of Business, 2001‐2006, Chair 2002‐2006, 2021‐.