Carl Frederick Mela CV

The Design and Targeting of Compliance Promotions - Boston College Seminar Series; KU Leuven, Leuven Seminar Series (Belgium); University of Colorado Seminar Series; University of Washington Seminar Series; Buston University Seminar Series · October 2021 - October 2022 Invited Talk

Display Advertising Pricing in Exchange Markets - University of Colorado Seminar Series (Boulder, CO); Boston College Seminar Series (Boston, MA) · June 2021 - August 2021 Invited Talk

Advertiser Learning in an Internet Advertising Network - NYU Digital Social Mobile Conference · December 2017 - December 2017 Invited Talk

NYU Digital Social Mobile Conference, New York, New York,

Ad Pricing in Display Markets - Boston College Seminar Series; University of Vienna Seminar Series; Tilburg University Christmas Camp; Juniper Networks Disruptive Decisions Conference · September 2017 - May 2019 Invited Talk

• Boston College Seminar Series, Boston, Massachusetts, May 2019.
• University of Vienna Seminar Series, Vienna, Austria, October 2019.
• Tilburg University Christmas Camp, Tilburg, Netherlands, December 2017.
• Juniper Networks Disruptive Decisions Conference, San Francisco, California, September 2017.

TV Viewing and Advertising Targeting - New York University Seminar Series · February 2017 - February 2017 Invited Talk

New York University Seminar Series, New York, New York, February 2017

Monetizing Online Marketplaces - Stanford University Seminar Series, Palo Alto, California; Northeastern University Seminar Series, Boston, Massachusetts; University of Michigan Seminar Series, Ann Arbor, Michigan; Boston University Seminar Series, Boston, Massachusetts · November 2015 - April 2019 Invited Talk

• Stanford University Seminar Series, Palo Alto, California, April 2019.
• Northeastern University Seminar Series, Boston, Massachusetts, April 2019.
• University of Michigan Seminar Series, Ann Arbor, Michigan, March 2019.
• Boston University Seminar Series, Boston, Massachusetts, February 2019.
• University of Alberta Marketing Camp, Edmonton, Alberta, June 2018.
• Georgetown University Seminar Series, Georgetown, District of Columbia, April 2018.
• University of Southern California Seminar Series, Los Angeles, California, April 2018.
• University of Rochester Seminar Series, Rochester, New York, February 2018.
• Harvard University Seminar Series, Boston, Massachusetts, February 2018.
• Boston University Seminar Series, Boston, Massachusetts, February 2018.
• University College London Seminar Series, London, England, January 2017.
• Economics of Advertising Conference, Vilnius, Lithuania, July 2016.
• University of Chicago Seminar Series, Chicago, Illinois, February 2016.
• Columbia University Seminar Series, New York, New York, February 2016.
• Emory University Seminar Series, New York, New York, February 2016.
• University of Pittsburgh Sheth Marketing Camp, Seven Springs, Pennsylvania, January 2016.
• Yale University Seminar Series, New Haven, Connecticut, November 2015.

Zooming in on Choice: How Do Consumers Search for Cameras Online - Seminar Series · June 2014 - July 2015 Invited Talk

• University of Colorado Seminar Series, Boulder, Colorado, July 2015.
• The Ohio State University Seminar Series, Columbus, Ohio, January 2015.
• Temple University Seminar Series, Philadelphia, Pennsylvania, June 2014.

An Equilibrium Model of User Generated Content - Seminar Series · November 2012 - October 2014 Invited Talk

• University of South Australia Seminar Series, Adelaide, Australia, October 2014.
• Indiana University Business Economics Seminar Series, Bloomington, Indiana, November 2013.
• Tilburg University Seminar Series, Tilburg, Netherlands, May 2013.
• King Carlos III University Seminar Series, Madrid, Spain, May 2013.
• Erasmus University Seminar Series, Rotterdam, Netherlands, April 2013.
• Groeningen University Seminar Series, Groeningen, Netherlands, April 2013.
• Carnegie‐Melon Seminar Series, Pittsburgh, Pennsylvania, November 2012.

A Key Word History of Marketing Science - 2012 ISMS Doctoral Consortium Plenary, Boston University, Boston, Massachusetts, · June 2012 - June 2012 Invited Talk

Hypermedia Search and Consumption - Seminar Series · December 2011 - November 2012 Invited Talk

• University of Houston Seminar Series, Houston, Texas, November 2012.
• University of Frankfurt Seminar Series, Frankfurt, Germany, August 2012.
• HEC Marketing Camp, Paris, France, August 2012.
• University of Colorado Seminar Series, February 2012.
• University of Pennsylvania Marketing Camp, February 2012.
• University of Michigan Seminar Series, Ann Arbor, Michigan, February 2012.
• University of San Diego Seminar Series, San Diego, California, January 2011.
• University of North Carolina Seminar Series, Chapel Hill, North Carolina December 2011.
• University of Tilburg Christmas Camp, Tilburg, Holland, December 2011.

Price Discrimination in Marketing and Economics - 2011 ISMS Doctoral Consortium, Rice University, Houston, Texas, · June 2011 - June 2011 Invited Talk

The Validity of Cognitive Hierarchy Play in p‐Beauty Games - University of Rochester Seminar Series, Rochester, New York, May 2010. · May 2010 - May 2010 Invited Talk

Do DVRs Affect Sales - • Northwestern University Seminar Series, Chicago, Illinois, January 2010. • University of California, Shansby Marketing Seminar Series, Berkeley, California, May 2009. · May 2009 - January 2010 Invited Talk

• Northwestern University Seminar Series, Chicago, Illinois, January 2010.
• University of California, Shansby Marketing Seminar Series, Berkeley, California, May 2009.

A Dynamic Model of Sponsored Search Advertising - Seminar Series · January 2009 - November 2010 Invited Talk

• University of Wisconsin Seminar Series, Madison, Wisconsin, November 2010.
• Rice University Seminar Series, Houston, Texas, October 2010.
• University of California Seminar Series, Riverside, California, February 2010.
• University of California Seminar Series, Davis, California, February 2010.
• Google Seminar Series, Mountain View, California, May 2009.
• NBER Summer Meeting, Boston, Massachusetts, July, 2009.
• University of Texas Seminar Series, Austin, Texas, February 2009.
• London Business School Seminar Series, London, England, February 2009.
• INSEAD Business School, Fontainebleau, France, January 2009.
• Erasmus University Seminar Series, Rotterdam, Holland, January 2009.
• Tilburg University Seminar Series, Tilburg, Holland, January 2009.
• University of British Columbia Seminar Series, Vancouver, Canada, January 2009.

Online Auction Demand - Seminar Series · October 2006 - May 2008 Invited Talk

• New York University Marketing Camp, New York, New York, May 2008.
• Dartmouth College Seminar Series, Hanover, New Hampshire, April 2008.
• Yale University Seminar Series, New Haven, Connecticut, January 2008.
• Columbia University Seminar Series, New York, New York, November 2007.
• University of Maryland Seminar Series, College Park, Maryland, October 2007.
• MIT Buck Weaver Symposium, Cambridge, Massachusetts, September 2007.
• University of Texas Seminar Series, Austin, Texas, March 2007.
• Stanford University Seminar Series, Palo Alto, California, January 2007.
• Washington University Seminar Series, St. Louis, Missouri, October 2006. “Building Brands,”
• University of Notre Dame Sharing Scholarship Series, South Bend, Indiana, July 2008.
• University of Toronto Seminar Series, Toronto, Ontario, February 2008.
• Yale University Customer Insights Conference, New Haven, Connecticut, October, 2006.

If Brands are Built Over Years, Why are They Managed Over Quarters - • IIR Return on Marketing Investment Conference, Miami, Florida, February 2007. “Future Directions in Marketing Econometrics,” • 50 Years of Econometrics Conference, Erasmus, Holland, June 2006. · June 2006 - February 2007 Invited Talk

The Role of Spatial Demand on Outlet Location and Pricing - Emory University Hightower Lecture Series, Atlanta, Georgia, November 2008. • MIT Sloan School Seminar Series, Cambridge, Massachusetts, March 2008. • Summer Institute on Competitive Strategy, Berkeley, California, June 2006. · June 2006 - November 2008 Invited Talk

• Emory University Hightower Lecture Series, Atlanta, Georgia, November 2008.
• MIT Sloan School Seminar Series, Cambridge, Massachusetts, March 2008.
• Summer Institute on Competitive Strategy, Berkeley, California, June 2006.

Managing Brands - • Northwestern Marketing Camp, Evanston, Illinois, September 2005. • Yale University Seminar Series, New Haven, Connecticut, March 2005.“ · March 2005 - September 2005 Invited Talk

Choice Models and Customer Relationship Management - • International Symposia on Choice Modeling and Behavior, University of Colorado, Estes Park, Colorado, June 2004. · June 2004 - June 2004 Invited Talk

Customer Channel Migration - Seminar Series · February 2004 - May 2005 Invited Talk

• Indiana University Seminar Series, Bloomington, Indiana, May 2005.
• University of Michigan Seminar Series, Ann Arbor, Michigan, December 2004.
• New York University Marketing Camp, New York, New York, June 2004.
• University of California, Riverside Seminar Series, Riverside, California, May 2004.
• Erasmus University Seminar Series, Rotterdam, Holland, February 2004.
• Tilburg University Seminar Series, Tilburg, Holland, February 2004.

The Dynamic Effect of Innovation on Market Structure - Seminar Series · July 2003 - March 2004 Invited Talk

• University of Florida Marketing Camp, Gainesville, Florida, March 2004.
• University of Houston Seminar Series, Houston, Texas, January 2004.
• University of North Carolina Seminar Series, Chapel Hill, North Carolina, September 2003.
• Dartmouth College Seminar Series, Hanover, New Hampshire, July 2003.

Market Roll‐out and Retail Adoption for New Brands of Non‐durable Goods - Seminar Series · May 2002 - February 2003 Invited Talk

• Cornell University Seminar Series, Ithaca, New York, February 2003.
• Wharton Seminar Series, Philadelphia, Pennsylvania, February 2003.
• Dartmouth College Seminar Series, Hanover, New Hampshire, July 2002.
• MIT Seminar Series, Cambridge, Massachusetts, May 2002.

Customization in Electronic Media - • International Symposia on Choice Modeling and Behavior, University of California, Berkeley, Berkeley, California, June 2001. · June 2001 - June 2001 Invited Talk

E‐Customization - • University of California, Los Angeles Seminar Series, Los Angeles, California, January 2001. • MSI Young Scholars Conference, Park City, Utah, January 2001. · January 2001 - January 2001 Invited Talk

Inertia in Pricing - • University of South Carolina Seminar Series, Columbia, South Carolina, March 2000. · March 2000 - March 2000 Invited Talk

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications - • Columbia University Seminar Series, New York, New York, July 1999. • Wharton Seminar Series, Philadelphia, Pennsylvania, March 1999. · March 1999 - July 1999 Invited Talk

Managing Advertising and Promotion for Long‐Run Profitability - • University of Chicago Seminar Series, Chicago, Illinois, April 1999. • Duke University Seminar Series, Durham, North Carolina, December 1998. • Kraft Planner Seminar Series, Glenview, Illinois, May 1999. · December 1998 - April 1999 Invited Talk

The Long‐Term Impact of Promotions and Advertising on Consumer Brand Choice - • Institute for International Research Consumer Promotions Conference, New York, New York, September, 1998. • AMA Advanced Research Techniques Forum, Keystone, Colorado, June 1998. · June 1998 - June 1998 Invited Talk

The Long‐Term Impact of Promotions on Consumer Stockpiling Behavior - • Southern Methodist University Seminar Series, Dallas, Texas, April 1998. • Dartmouth College Seminar Series, Hanover, New Hampshire, February 1998. · February 1998 - April 1998 Invited Talk

Frequency vs. Magnitude Effects in Price Judgments: The Moderating Effect of Price Distributions - University of Illinois Marketing Camp, Urbana, Illinois, September 1997 · September 1997 - September 1997 Invited Talk

The Dynamic Effects of Advertising and Promotions on Brand Choice and Purchase Quantity, - • E.I. DuPont Marketing Seminar Series, Indiana University, Bloomington, Indiana, April 1997 · April 1997 - April 1997 Invited Talk

The Long‐Term Impact of Promotions and Advertising on Brand Performance - • Marketing Science Institute Use and Usability Conference, Boston, Massachusetts, September 1996 · September 1996 - September 1996 Invited Talk

Dynamics in Choice: Econometric Evidence and Implications - • International Symposia on Choice Modeling and Behavior, Columbia University, Harriman, New York, June 1995. · June 1995 - June 1995 Invited Talk

The Long‐Term Impact of Advertising and Promotions on Brands - • Kraft Planner Seminar Series, Glenview, Illinois, June 1995. • Advertising Research Foundation Sixth Annual Scanner/Behavioral Research Workshop, New York, New York, May 1994 · May 1994 - June 1995 Invited Talk

Service to the Profession

Co‐Editor · 2023 Editorial Activities Quantitative Marketing and Economics,

Current or Former Associate Editor · 2023 Editorial Activities Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics,

Current or Former Editorial Board · 2023 Editorial Activities Journal of Marketing, Marketing Letters, Journal of Public Policy in Marketing,

Ad Hoc or Occasional Reviewer · 2023 Editorial Activities International Journal of Research in Marketing, Journal of Consumer Research, Management Science, Journal of Retailing, Journal of Public Policy in Marketing, Econometrica, Journal of Political Economy,

Co-chair - Marketing Science Conference · 2020 Committee Service INFORMS Marketing Society,

Board of Directors · 2019 Committee Service Advertising Research Foundation (ARF),

Board of Directors · 2019 Committee Service Marketing Science Institute,

Executive Director · 2017 - 2019 Committee Service Marketing Science Institute,

Annual Conference Committee · 2015 Committee Service Quantitative Marketing and Economics,

Chair - Marketing Analytics Roundtable · 2014 Committee Service

Academic Trustee · 2014 - 2017 Committee Service Marketing Science Institute,

Annual Conference Chair · 2012 Committee Service Quantitative Marketing and Economics,

AMA Journals Strategic Review Committee · 2011 Committee Service AMA,

Annual Conference Committee · 2011 Committee Service Quantitative Marketing and Economics,

Editor Selection Committee · 2010 Committee Service Journal of Marketing,

AMA Journals Strategic Review Committee · 2006 Committee Service AMA,

Organizing Committee - 2005 AMA Advanced Research Techniques (ART) Forum · 2005 Committee Service AMA,

Editor Selection Committee · 2004 Committee Service Journal of Marketing,

Co-chair - AMA School of Marketing Research · 1996 - 1999 Committee Service AMA,

Vice Chair - AMA Marketing Research Special Interest Group · 1996 Committee Service AMA,

Service to Duke

Marketing Area Coordinator (Program) · 2013 - 2015 Committee Service

Bass Connections Faculty Advisory Council (Program) · 2012 - 2014 Committee Service

Academic Council (Program) · 2011 - 2013 Committee Service

Provost’s Academic Programs Committee (Program) · 2010 - 2012 Committee Service

Rankings Review Committee Chair (Program) · 2006 - 2008 Committee Service

Teradata‐Duke Center for Customer Relationship Management, Research Scholar (Program) · 2002 - 2007 Committee Service

Honor Committee (Program) · 2001 Committee Service

Duke University, Fuqua School of Business, 2001‐2006, Chair 2002‐2006, 2021‐.

MBA Marketing Curriculum Review (Program) · 2001 Committee Service Duke University Fuqua School of Business, 2001,