Skip to main content

Carl Frederick Mela CV

T. Austin Finch Foundation Distinguished Professor of Business Administration
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
A325 Fuqua Sch of Bus, Durham, NC 27708
CV

Awards & Honors


2023 Finalist, Weitz-Winer-O'Dell Award

Other Journal of Marketing Research · 2023

2023‐2021, 2017, 2012‐2011, ISMS Doctoral Consortium Fellow

Other ISMS · 2022

2022‐19, 2015, 2012, 2010‐2006 Faculty Fellow

Other American Marketing Association Doctoral Consortium · 2022

2021 INFORMS Society for Marketing Science (ISMS) Fellow

Other INFORMS · 2021

2020 Advisor, Runner‐up, Lehmann Best Dissertation Award

Other Journals of Marketing/Marketing Research · 2020

2020 ISMS Montgomery and Wittink Recognition

Other ISMS · 2020

2019 Finalist, ISMS Morrison Long‐term Impact Best Paper Award

Other ISMS · 2019

2019 Advisor, Winner, American Marketing Association John Howard Best Dissertation Award

Other American Marketing Association · 2019

2019 Finalist, MSI Buzzell Best Paper Award

Other MSI · 2019

2018 Advisor, Winner, ISMS Doctoral Dissertation Proposal Award

Other ISMS · 2018

2017 Winner, John D.C. Little Best Paper Award, Marketing/Management Science

Other INFORMS · 2017

2017b Finalist, ISMS Morrison Long‐term Impact Best Paper Award, Marketing/Management Science

Other ISMS · 2017

2017a Winner, ISMS Morrison Long‐term Impact Best Paper Award, Marketing/Management Science

Other ISMS · 2017

2015 Finalist, Weitz‐Winer‐O’Dell Award

Other Journal of Marketing Research · 2015

2013 Winner, Paul E. Green Best Paper Award

Other Journal of Marketing Research · 2014

2014 Finalist, ISMS Morrison Long‐term Impact Paper Award, Marketing/Management Science

Other ISMS · 2014

2013 Finalist, ISMS Morrison Long‐term Impact Best Paper Award, Marketing/Management Science

Other ISMS · 2013

2013 Advisor, Finalist, Frank M. Bass Dissertation Award, Marketing/Management Science

Other INFORMS · 2013

2011 Finalist, John D.C. Little Best Paper Award, Marketing/Management Science

Other INFORMS · 2012

2012 Advisor, Finalist, Frank M. Bass Dissertation Award, Marketing/Management Science

Other INFORMS · 2012

2011 Advisor, Winner, ISMS Doctoral Dissertation Proposal Award

Other ISMS · 2011

2011 Finalist, ISMS Morrison Long‐term Impact Paper Award, Marketing/Management Science

Other ISMS · 2011

2009a Finalist, John D.C. Little Best Paper Award, Marketing/Management Science

Other INFORMS · 2009

2009 Finalist, Paul E. Green Best Paper Award

Other Journal of Marketing Research · 2009

2009b Finalist, John D.C. Little Best Paper Award, Marketing/Management Science

Other INFORMS · 2009

2009 Winner, Erasmus University (ERIM) Top Article Award for Best Business Publication

Other ERIM · 2009

2009 Advisor, Winner, American Marketing Association John Howard Best Dissertation Award

Other American Marketing Association · 2009

2009 Advisor, Winner, Emerald Best Dissertation Award

Other Emerald Publishing · 2009

2009 Finalist, ISMS Morrison Long‐term Impact Best Paper Award, Marketing/Management Science

Other ISMS · 2009

2008 Finalist, Marketing Science Institute/H. Paul Root Award

Other Journal of Marketing · 2008

2008 Emerald Group Citation of Excellence, top 50 of 15,000 papers in management journals.

Other Emerald Publishing · 2008

2008 Finalist, Weitz‐Winer‐O’Dell Award

Other Journal of Marketing Research · 2008

2005 Winner, Paul E. Green Best Paper Award

Other Journal of Marketing Research · 2005

2005 Winner, John D.C. Little Best Paper Award, Marketing/Management Science

Other INFORMS · 2005

2005 Winner, Best Conference Paper

Other Direct Marketing Education Foundation Educators’ Conference · 2005

2004 Advisor, Winner, Marketing Science Institute Alden G. Clayton Best Dissertation Award

Other MSI · 2004

2004 Winner, Paul E. Green Best Paper Award

Other Journal of Marketing Research · 2004

2003 Winner, American Marketing Association Communications SIG Best Paper Award

Other American Marketing Association · 2003

2002 Winner, Weitz‐Winer‐O’Dell Award

Other Journal of Marketing Research · 2002

2000 Winner, Best Paper Award

Other MSI · 2000

2000 Marketing Science Institute Young Scholar

Other MSI · 2000

1999 Emerald Group Citation of Excellence, top 50 of 15,000 papers in management journals

Other Emerald Publishing · 1999

1998 Finalist, Donald R. Lehmann Best Paper Award

Other American Marketing Association · 1998

1998 Winner, Best Paper Award

Other MSI · 1998

1998 Winner, Paul E. Green Best Paper Award

Other Journal of Marketing Research · 1998

1998 Winner, Best Paper Award

Other International Journal of Research in Marketing · 1998

1992 Student Fellow

Other American Marketing Association Doctoral Consortium · 1992

1983 Sigma Xi Honorary Scientific Society

Other The Scientific Research Honor Society · 1983

In the News


Published June 14, 2021
How Short-Term Profits Can Mask A Brand’s Long-Term Losses
Published February 25, 2020
How Online Marketplaces Can Squeeze More Profits from Third-Party Sales
Published November 2, 2017
Get Ready for Targeted Ads on Digital TV
Published September 29, 2016
Online Shopping Searches Go Far, But Not Wide
Published October 14, 2015
Fuqua Research Advises Web Developers: Too Much Content Can Hurt