Scholars@Duke
Ruskin Morgan

Ruskin Morgan

Professor of the Practice of Business Administration
Fuqua School of Business
ruskin.morgan@duke.edu
Box 90120, Durham, NC 27708-0120
Fuqua School of Business, Durham, NC 27708

Selected Publications

Keeping up with the Joneses: Analyzing the effect of income inequality on consumer borrowing

Journal Article Quantitative Marketing and Economics · June 1, 2005 Household debt relative to disposable income increased from 60% in 1980 to 104% at the end of 2003. 'Buying on credit' has become so popular that an increasing number of firms generate more profit from financing than from selling their products. In this pa ... Full text Cite

Efficient versus responsive supply chain choice: An empirical examination of influential factors

Journal Article Journal of Product Innovation Management · January 1, 2003 Contemporary strategies in operations management suggest that successful firms align supply chain assets with product demand characteristics in order to exploit the profit potential of product lines fully. However, observation suggests that supply chain as ... Full text Cite

Quality and Time-to-Market Trade-offs when There Are Multiple Product Generations

Journal Article Manufacturing and Service Operations Management · January 1, 2001 We extend previous work evaluating the quality versus time-to-market trade-off for a single product generation to the case of multiple generations. While a single generation framework is appropriate when either the technology is not extendable or when addi ... Full text Cite

Only the illusion of possible collusion? Cheap talk and similar goals: Some experimental evidence

Journal Article Journal of Public Policy and Marketing · January 1, 2001 Firms routinely engage in public communications that are available to various constituencies, including competitors. In a laboratory experiment with prisoner's dilemma payoffs, the authors investigate the effect of one form of these communications - cheap ... Full text Cite

Pulling the Plug to Stop the New Product Drain

Journal Article Journal of Marketing Research · February 1, 1997 Although an important aspect of managing new product introductions is to recognize and quickly take action when a product launch has failed (i.e., “pull the plug”), senior managers in a new product launch setting tend to remain committed to a losing course ... Full text Cite

Pulling the plug to stop the new product drain

Journal Article Journal of Marketing Research · January 1, 1997 Although an important aspect of managing new product introductions is to recognize and quickly take action when a product launch has failed (i.e., "pull the plug"), senior managers in a new product launch setting tend to remain committed to a losing course ... Full text Cite