Journal ArticleJournal of Marketing Research · February 1, 2021
This article introduces a near-optimal bidding algorithm for use in real-time display advertising auctions. These auctions constitute a dominant distribution channel for internet display advertising and a potential funding model for addressable media. The ...
Full textCite
Conference33rd Aaai Conference on Artificial Intelligence Aaai 2019 31st Innovative Applications of Artificial Intelligence Conference Iaai 2019 and the 9th Aaai Symposium on Educational Advances in Artificial Intelligence Eaai 2019 · January 1, 2019
In the insurance industry, timely and effective interaction with customers are at the core of everyday operations and processes that are key for a satisfactory customer experience. These interactions often result in sequences of data derived from events th ...
Full textCite
