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Scott F Rockart

Eads Associate Professor of the Practice in Energy Finance
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
A204 Fuqua Sch of Bus, Durham, NC 27708

Overview


Scott Rockart earned an MBA in 1996 from MIT and a PhD in 2001 from MIT in behavioral and policy sciences and management science. He spent two years as an assistant professor at London Business School (2000-2002) and then was an assistant professor at Fuqua from 2002-2010. He was also an assistant professor at the University of North Carolina at Chapel Hill from 2010 – 2016. Scott rejoined Fuqua in 2017 as an associate professor of the practice in the strategy area. He is the Eads Associate Professor of the Practice in Energy Finance in Fuqua and Faculty Fellow in the Energy Initiative 

Scott’s scholarly work is focused on policies for repeated decision making (e.g., decisions about pricing, investment, research, and product offerings). His research has appeared in Management Science, System Dynamics Review, and Strategic Management Journal. He currently serves on the editorial boards of the Strategic Management Journal and Organization Science.

Current Appointments & Affiliations


Eads Associate Professor of the Practice in Energy Finance · 2022 - Present Fuqua School of Business
Associate Professor of the Practice of Business Administration · 2017 - Present Fuqua School of Business
Faculty Fellow in the Nicholas Institute for Energy, Environment & Sustainability · 2022 - Present Nicholas Institute for Energy, Environment & Sustainability, University Institutes and Centers

Recent Publications


Learning From the Adoption of a Readmission Clinical Decision Support Tool: Group Model Building Approach.

Journal Article JMIR Hum Factors · April 29, 2026 BACKGROUND: Computerized clinical decision support (CDS) has the potential to improve patient outcomes by offering evidence-based guidance at the point of care-enhancing guideline adherence and diagnostic accuracy-and supporting system-level outcomes by en ... Full text Link to item Cite

Learning in cycles

Journal Article Organization Science · January 1, 2019 Organizations face a key challenge in dynamic environments: the contexts in which experience is gained will not always match the contexts in which experience will be applied. This challenge has been investigated largely in terms of progressive environmenta ... Full text Cite

Free-Rider Problem, the

Chapter · January 1, 2018 Free riding occurs when individuals or organizations enjoy the benefits of a good without contributing to its provision, or when they understate the benefits they derive from a good in order to reduce their contributions to providing the good. The free rid ... Full text Cite
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Education


Massachusetts Institute of Technology · 2001 Ph.D.
Massachusetts Institute of Technology · 1996 M.B.A.