Journal ArticleJournal of Business Research · November 1, 2018
Corporate social responsibility (CSR) is increasingly used as a key part of a firm's branding strategy, especially for new brands hoping to stand out in mature markets. Unfortunately, data here demonstrate that new product trial is lower when new brands to ...
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Journal ArticleJournal of Advertising Research · June 1, 2018
Mainstream brands are increasingly introducing environmentally-friendly lines to compete with successful niche “green” brands, but are there unique challenges for mainstream brands that go green? The authors posit that mainstream brands’ green offerings ca ...
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ConferenceJournal of Product Innovation Management · January 1, 2013
Although consumer adoption of high-tech innovations is certainly influenced by the product's functional benefits, can the use of a new product confer social benefits as well? Specifically, can the mere use of an innovative product convey the impression tha ...
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Journal ArticleJournal of Marketing Research · January 1, 2012
When viewing advertisements, consumers must decide what to believe and what is meant to deceive. Accordingly, much behavioral research has explored strategies and outcomes of how consumers process persuasive messages that vary in perceived sincerity. New n ...
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Journal ArticleJournal of Public Policy and Marketing · January 1, 2012
One of the main challenges in social entrepreneurship is capturing stakeholder support-from consumers, to legislators, to volunteers, to many others. Identifying likely supporters is the first step to sustainable success, but a difficult one. This research ...
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Journal ArticleJournal of Consumer Research · December 1, 2011
For sports fans, great games are the close ones-those between evenly matched opponents, where the game remains undecided until the very end. However, the dark side to sporting events is the incidence of traffic fatalities due to game-related drinking. Here ...
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Journal ArticleJournal of Consumer Research · June 1, 2010
We show that formats used by retailers to organize assortments into subcategories can enhance or encumber consumers' learning and satisfaction. For more knowledgeable consumers, unexpected subcategory formats provide a newness cue, thereby increasing effor ...
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Journal ArticleJournal of Retailing · December 1, 2007
The "intangible" nature of e-commerce may cause shoppers to be uncertain about whether products ordered online will fit their needs or perform up to expectations. Such uncertainty is a dimension of consumer risk, or feelings that result because the actual ...
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Journal ArticleJournal of Consumer Psychology · January 1, 2007
Consumers' purchase decisions are often influenced by a simple assessment of how long they expect an anticipated purchase (e.g., buying a sports car or a new outfit) will make them happy. Unfortunately, affective forecasts are prone to durability bias (i.e ...
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Journal ArticleJournal of Marketing · July 1, 2006
Innovation adoption is rarely a short process for consumers; accordingly, recent research has explored adoption as a dynamic process that is characterized by changing patterns, or diffusion, of consumer use of the innovation. This research suggests that ad ...
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Journal ArticleJournal of Consumer Research · September 1, 2005
We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to a ...
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Journal ArticleJournal of Consumer Research · June 1, 2004
Although family socialization is a rich field in consumer behavior, to date no research has been done to disaggregate family influences on behavior into separate parent and sibling components. Here we use triadic analysis (parent and two siblings) to explo ...
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Journal ArticleJournal of Retailing · May 20, 2002
Experts expect great retailing changes in the next ten years. What do consumers expect? With increasing innovation in retail technology and the large-scale implementation of e-commerce formats, shifts in consumer behavior can be categorized as social chang ...
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Journal ArticleJournal of Consumer Psychology · January 1, 2002
Predicting how and when consumers will switch from a current familiar brand to a new option is a matter of concern for every level of new product introduction - from brand extensions to "really new" discontinuous innovations. In this article, we build on t ...
Full textCite
Journal ArticleJournal of Consumer Psychology · January 1, 2002
Predicting how and when consumers will switch from a current familiar brand to a new option is a matter of concern for every level of new product introduction - from brand extensions to "really new" discontinuous innovations. In this article, we build on t ...
Full textCite
Journal ArticleJournal of Marketing Research · January 1, 2001
The growth of catalog sales and the enormous potential of e-commerce elevates the importance of understanding remote purchase. Remote purchase environments differ from traditional bricks- and-mortar purchases in that the purchase decision is more likely to ...
Full textCite
Journal ArticleJournal of Business Research · November 1, 2018
Corporate social responsibility (CSR) is increasingly used as a key part of a firm's branding strategy, especially for new brands hoping to stand out in mature markets. Unfortunately, data here demonstrate that new product trial is lower when new brands to ...
Full textCite
Journal ArticleJournal of Advertising Research · June 1, 2018
Mainstream brands are increasingly introducing environmentally-friendly lines to compete with successful niche “green” brands, but are there unique challenges for mainstream brands that go green? The authors posit that mainstream brands’ green offerings ca ...
Full textCite
ConferenceJournal of Product Innovation Management · January 1, 2013
Although consumer adoption of high-tech innovations is certainly influenced by the product's functional benefits, can the use of a new product confer social benefits as well? Specifically, can the mere use of an innovative product convey the impression tha ...
Full textCite
Journal ArticleJournal of Marketing Research · January 1, 2012
When viewing advertisements, consumers must decide what to believe and what is meant to deceive. Accordingly, much behavioral research has explored strategies and outcomes of how consumers process persuasive messages that vary in perceived sincerity. New n ...
Full textCite
Journal ArticleJournal of Public Policy and Marketing · January 1, 2012
One of the main challenges in social entrepreneurship is capturing stakeholder support-from consumers, to legislators, to volunteers, to many others. Identifying likely supporters is the first step to sustainable success, but a difficult one. This research ...
Full textCite
Journal ArticleJournal of Consumer Research · December 1, 2011
For sports fans, great games are the close ones-those between evenly matched opponents, where the game remains undecided until the very end. However, the dark side to sporting events is the incidence of traffic fatalities due to game-related drinking. Here ...
Full textCite
Journal ArticleJournal of Consumer Research · June 1, 2010
We show that formats used by retailers to organize assortments into subcategories can enhance or encumber consumers' learning and satisfaction. For more knowledgeable consumers, unexpected subcategory formats provide a newness cue, thereby increasing effor ...
Full textCite
Journal ArticleJournal of Retailing · December 1, 2007
The "intangible" nature of e-commerce may cause shoppers to be uncertain about whether products ordered online will fit their needs or perform up to expectations. Such uncertainty is a dimension of consumer risk, or feelings that result because the actual ...
Full textCite
Journal ArticleJournal of Consumer Psychology · January 1, 2007
Consumers' purchase decisions are often influenced by a simple assessment of how long they expect an anticipated purchase (e.g., buying a sports car or a new outfit) will make them happy. Unfortunately, affective forecasts are prone to durability bias (i.e ...
Full textCite
Journal ArticleJournal of Marketing · July 1, 2006
Innovation adoption is rarely a short process for consumers; accordingly, recent research has explored adoption as a dynamic process that is characterized by changing patterns, or diffusion, of consumer use of the innovation. This research suggests that ad ...
Full textCite
Journal ArticleJournal of Consumer Research · September 1, 2005
We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to a ...
Full textCite
Journal ArticleJournal of Consumer Research · June 1, 2004
Although family socialization is a rich field in consumer behavior, to date no research has been done to disaggregate family influences on behavior into separate parent and sibling components. Here we use triadic analysis (parent and two siblings) to explo ...
Full textCite
Journal ArticleJournal of Retailing · May 20, 2002
Experts expect great retailing changes in the next ten years. What do consumers expect? With increasing innovation in retail technology and the large-scale implementation of e-commerce formats, shifts in consumer behavior can be categorized as social chang ...
Full textCite
Journal ArticleJournal of Consumer Psychology · January 1, 2002
Predicting how and when consumers will switch from a current familiar brand to a new option is a matter of concern for every level of new product introduction - from brand extensions to "really new" discontinuous innovations. In this article, we build on t ...
Full textCite
Journal ArticleJournal of Consumer Psychology · January 1, 2002
Predicting how and when consumers will switch from a current familiar brand to a new option is a matter of concern for every level of new product introduction - from brand extensions to "really new" discontinuous innovations. In this article, we build on t ...
Full textCite
Journal ArticleJournal of Marketing Research · January 1, 2001
The growth of catalog sales and the enormous potential of e-commerce elevates the importance of understanding remote purchase. Remote purchase environments differ from traditional bricks- and-mortar purchases in that the purchase decision is more likely to ...
Full textCite
Journal ArticleJournal of Marketing · January 1, 1997
The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They exa ...
Full textCite
