Review of Marketing Research
Managing Brand Meaning through Celebrity Endorsement
Publication
, Chapter
Bettman, JR; Escalas, JE
Duke Scholars
Volume
12
Citation
APA
Chicago
ICMJE
MLA
NLM
Bettman, J. R., & Escalas, J. E. (n.d.). Managing Brand Meaning through Celebrity Endorsement. In D. MacInnis (Ed.), Review of Marketing Research (Vol. 12).
Bettman, J. R., and J. E. Escalas. “Managing Brand Meaning through Celebrity Endorsement.” In Review of Marketing Research, edited by D. MacInnis, Vol. 12, n.d.
Bettman JR, Escalas JE. Managing Brand Meaning through Celebrity Endorsement. In: MacInnis D, editor. Review of Marketing Research.
Bettman, J. R., and J. E. Escalas. “Managing Brand Meaning through Celebrity Endorsement.” Review of Marketing Research, edited by D. MacInnis, vol. 12.
Bettman JR, Escalas JE. Managing Brand Meaning through Celebrity Endorsement. In: MacInnis D, editor. Review of Marketing Research.
Volume
12