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Review of Marketing Research

Managing Brand Meaning through Celebrity Endorsement

Publication ,  Chapter
Bettman, JR; Escalas, JE

Duke Scholars

James R. Bettman
Author James R. Bettman Fuqua School of Business

Volume

12
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Bettman, J. R., & Escalas, J. E. (n.d.). Managing Brand Meaning through Celebrity Endorsement. In D. MacInnis (Ed.), Review of Marketing Research (Vol. 12).
Bettman, J. R., and J. E. Escalas. “Managing Brand Meaning through Celebrity Endorsement.” In Review of Marketing Research, edited by D. MacInnis, Vol. 12, n.d.
Bettman JR, Escalas JE. Managing Brand Meaning through Celebrity Endorsement. In: MacInnis D, editor. Review of Marketing Research.
Bettman, J. R., and J. E. Escalas. “Managing Brand Meaning through Celebrity Endorsement.” Review of Marketing Research, edited by D. MacInnis, vol. 12.
Bettman JR, Escalas JE. Managing Brand Meaning through Celebrity Endorsement. In: MacInnis D, editor. Review of Marketing Research.

Volume

12