Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
Publication
, Journal Article
Desai, PS; Bell, D; Lilien, G; Soberman, D
Published in: Marketing Science
January 2012
No abstract available.
Duke Scholars
Published In
Marketing Science
Publication Date
January 2012
Volume
31
Issue
1
Start / End Page
1 / 3
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Desai, P. S., Bell, D., Lilien, G., & Soberman, D. (2012). Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Marketing Science, 31(1), 1–3.
Desai, Preyas S., David Bell, Gary Lilien, and David Soberman. “Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.” Marketing Science 31, no. 1 (January 2012): 1–3.
Desai PS, Bell D, Lilien G, Soberman D. Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Marketing Science. 2012 Jan;31(1):1–3.
Desai, Preyas S., et al. “Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.” Marketing Science, vol. 31, no. 1, Jan. 2012, pp. 1–3.
Desai PS, Bell D, Lilien G, Soberman D. Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Marketing Science. 2012 Jan;31(1):1–3.
Published In
Marketing Science
Publication Date
January 2012
Volume
31
Issue
1
Start / End Page
1 / 3
Related Subject Headings
- Marketing
- 1505 Marketing