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Perceptions of Competence, Strength, and Age Influence Voters to Select Leaders with Lower-Pitched Voices.

Publication ,  Journal Article
Klofstad, CA; Anderson, RC; Nowicki, S
Published in: PloS one
January 2015

Voters prefer leaders with lower-pitched voices because they are perceived as stronger, having greater physical prowess, more competent, and having greater integrity. An alternative hypothesis that has yet to be tested is that lower-pitched voices are perceived as older and thus wiser and more experienced. Here the relationships between candidate voice pitch, candidate age, and electoral success are examined with two experiments. Study 1 tests whether voters discriminate on candidate age. The results show that male and female candidates in their 40s and 50s, the time in the lifecycle when voice pitch is at its lowest, are preferred over candidates in their 30s, 60s, and 70s. Study 2 shows that the preference for leaders with lower-pitched voices correlates with the perception that speakers with lower voices are stronger, more competent, and older, but the influence of perception of age on vote choice is the weakest of the three.

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Published In

PloS one

DOI

EISSN

1932-6203

ISSN

1932-6203

Publication Date

January 2015

Volume

10

Issue

8

Start / End Page

e0133779

Related Subject Headings

  • Young Adult
  • Voice
  • Trust
  • Politics
  • Pitch Perception
  • Multivariate Analysis
  • Middle Aged
  • Mental Competency
  • Male
  • Leadership
 

Citation

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Chicago
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MLA
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Klofstad, C. A., Anderson, R. C., & Nowicki, S. (2015). Perceptions of Competence, Strength, and Age Influence Voters to Select Leaders with Lower-Pitched Voices. PloS One, 10(8), e0133779. https://doi.org/10.1371/journal.pone.0133779
Klofstad, Casey A., Rindy C. Anderson, and Stephen Nowicki. “Perceptions of Competence, Strength, and Age Influence Voters to Select Leaders with Lower-Pitched Voices.PloS One 10, no. 8 (January 2015): e0133779. https://doi.org/10.1371/journal.pone.0133779.
Klofstad CA, Anderson RC, Nowicki S. Perceptions of Competence, Strength, and Age Influence Voters to Select Leaders with Lower-Pitched Voices. PloS one. 2015 Jan;10(8):e0133779.
Klofstad, Casey A., et al. “Perceptions of Competence, Strength, and Age Influence Voters to Select Leaders with Lower-Pitched Voices.PloS One, vol. 10, no. 8, Jan. 2015, p. e0133779. Epmc, doi:10.1371/journal.pone.0133779.
Klofstad CA, Anderson RC, Nowicki S. Perceptions of Competence, Strength, and Age Influence Voters to Select Leaders with Lower-Pitched Voices. PloS one. 2015 Jan;10(8):e0133779.

Published In

PloS one

DOI

EISSN

1932-6203

ISSN

1932-6203

Publication Date

January 2015

Volume

10

Issue

8

Start / End Page

e0133779

Related Subject Headings

  • Young Adult
  • Voice
  • Trust
  • Politics
  • Pitch Perception
  • Multivariate Analysis
  • Middle Aged
  • Mental Competency
  • Male
  • Leadership