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Nutrition labeling and value size pricing at fast-food restaurants: a consumer perspective.

Publication ,  Journal Article
O'Dougherty, M; Harnack, LJ; French, SA; Story, M; Oakes, JM; Jeffery, RW
Published in: Am J Health Promot
2006

PURPOSE: This pilot study examined nutrition-related attitudes that may affect food choices at fast-food restaurants, including consumer attitudes toward nutrition labeling of fast foods and elimination of value size pricing. METHODS: A convenience sample of 79 fast-food restaurant patrons aged 16 and above (78.5% white, 55% female, mean age 41.2 [17.1]) selected meals from fast-food restaurant menus that varied as to whether nutrition information was provided and value pricing included and completed a survey and interview on nutrition-related attitudes. RESULTS: Only 57.9% of participants rated nutrition as important when buying fast food. Almost two thirds (62%) supported a law requiring nutrition labeling on restaurant menus. One third (34%) supported a law requiring restaurants to offer lower prices on smaller instead of bigger-sized portions. CONCLUSION: This convenience sample of fast-food patrons supported nutrition labels on menus. More research is needed with larger samples on whether point-of-purchase nutrition labeling at fast-food restaurants raises perceived importance of nutrition when eating out.

Duke Scholars

Published In

Am J Health Promot

DOI

ISSN

0890-1171

Publication Date

2006

Volume

20

Issue

4

Start / End Page

247 / 250

Location

United States

Related Subject Headings

  • Restaurants
  • Public Health
  • Product Labeling
  • Pilot Projects
  • Nutritive Value
  • Middle Aged
  • Male
  • Humans
  • Food
  • Female
 

Citation

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Chicago
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MLA
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O’Dougherty, M., Harnack, L. J., French, S. A., Story, M., Oakes, J. M., & Jeffery, R. W. (2006). Nutrition labeling and value size pricing at fast-food restaurants: a consumer perspective. Am J Health Promot, 20(4), 247–250. https://doi.org/10.4278/0890-1171-20.4.247
O’Dougherty, Maureen, Lisa J. Harnack, Simone A. French, Mary Story, J Michael Oakes, and Robert W. Jeffery. “Nutrition labeling and value size pricing at fast-food restaurants: a consumer perspective.Am J Health Promot 20, no. 4 (2006): 247–50. https://doi.org/10.4278/0890-1171-20.4.247.
O’Dougherty M, Harnack LJ, French SA, Story M, Oakes JM, Jeffery RW. Nutrition labeling and value size pricing at fast-food restaurants: a consumer perspective. Am J Health Promot. 2006;20(4):247–50.
O’Dougherty, Maureen, et al. “Nutrition labeling and value size pricing at fast-food restaurants: a consumer perspective.Am J Health Promot, vol. 20, no. 4, 2006, pp. 247–50. Pubmed, doi:10.4278/0890-1171-20.4.247.
O’Dougherty M, Harnack LJ, French SA, Story M, Oakes JM, Jeffery RW. Nutrition labeling and value size pricing at fast-food restaurants: a consumer perspective. Am J Health Promot. 2006;20(4):247–250.
Journal cover image

Published In

Am J Health Promot

DOI

ISSN

0890-1171

Publication Date

2006

Volume

20

Issue

4

Start / End Page

247 / 250

Location

United States

Related Subject Headings

  • Restaurants
  • Public Health
  • Product Labeling
  • Pilot Projects
  • Nutritive Value
  • Middle Aged
  • Male
  • Humans
  • Food
  • Female